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Button and The Shelf Partner to Unleash Unprecedented Product Level Purchase Data to Fuel New Budgets into the Creator Marketing Universe - adtechsolutions

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Button and The Shelf Partner to Unleash Unprecedented Product Level Purchase Data to Fuel New Budgets into the Creator Marketing Universe


The partnership opens up new opportunities to leverage retail media budgets with SKU-level purchase data to measure and optimize the subsequent impact of influencer campaigns.

Buttona leader in mobile commerce optimization, has announced a strategic partnership with The Shelf Influencer Marketing Agency. The partnership combines Button’s AI deeplinking and attribution technology with The Shelf’s expertise in planning, executing and managing brand influencer campaigns to give creators and brands the tools they need to more effectively measure and optimize the impact of influencer marketing campaigns.

“Button’s technology streamlines our campaign creation process and allows us to capture product-level purchase data using Button’s simple shortlink tool, while enabling direct links to our retail clients’ apps,” Atul Singh, CEO of The Shelf. “We’re excited to improve the user journey and have access to more conversion data through Button’s integration with retailers, allowing us to provide a more comprehensive recap of performance.”

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By creating a more seamless experience between an influencer’s post and the retailer’s app, brands can easily attribute revenue to each influencer’s post, allowing them to better assess activation effectiveness. Additionally, the partnership unlocks purchase data at the SKU level and helps bridge the gap between influencer marketing and retail media by showing the impact on purchasing behavior. Since influencers often promote specific brands and products rather than an entire retailer, this new offering is key to understanding how influencer campaigns can influence downstream impact.

“Any creator can now drive measurable product sales at retailers where Button is integrated, enabling the creator economy to draw huge new budgets from manufacturers, suppliers and CPG. As more marketing migrates from brand to performance, creator spend will follow,” said Michael Jaconi, Button co-founder and CEO. “And within our billions of shops driven on the Button platform in 2024, we’re seeing this evolution in creator spending. This is the future of creator-led marketing, and we’re thrilled to partner with The Shelf to lead the way.”

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With a history of developing best-in-class business intelligence, Button has achieved over $12 billion in revenue. Button offers an established set of connectivity solutions that enable creators and affiliates to create optimal shopping experiences, increase revenue and more.

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