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Newman strengthens the Button leadership team with profound expertise in retail media, revenue optimization and almost two decades of experience in working among the best publishers, including Red Ventures and Time Inc.
Button“The leader in the field of optimization and retail media has announced that Lauren Newman joins the company as the main income officer (CRO) to control the growth and expansion of income. As CRO, Newman will be responsible for supervision of income initiatives and strengthening key partnerships in Button. The appointment builds on Button’s ongoing dynamics, supported by record growth and billions of shopping trips on its platform.
Newman has extensive experience with business, retail media and associated marketing. Before Button, she worked as a powerful vice president for the media and the Red Ventures for CNET, where she successfully issued an EBITDA year -on -year increase of 220% and supervised the acquisition of Ziff Davis. During her work in society, she also promoted one of the most innovative implementations of retail media in the digital landscape in the partnership between CNET and Best Buy.
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“Lauren’s career is a master class in the field of innovation and leadership. Her retail media experience is perfectly in line with Button’s ambitions to shape the future of this industry, ”said Michael Jaconi, co -founder and CEO of Button. “The model it built serves as the foundation that the leading media is trying to fulfill. Since retail media are the fastest growing form of paid media in the history of the Internet, we could not be more excited that Lauren on board to help map our course. ”
In her career, Newman worked as a senior vice -president of US income in Skimlinks, during this time the company was obtained twice, first by Connexity and then Taboola. She also held the position of President Beauty in Time Inc., where she mediated the main partnership with top partners such as L’Oreal and P&G.
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“I was on all parties of business: publishing, media sale and performance marketing,” Newman said. “I look forward to working with the Button team to revolutionize how our partners take over their business trade, earn direct traffic and use new sources of income.”
Newman joins the button because the company is experiencing incredible growth and momentum. The button was provided by a string of high -ranking partnerships, including Mavel and Linktree, with more on the horizon, signaling even more users who communicate every day with Button links. With the history of the news intelligence news in its Button class, sales have increased sales of over $ 12 billion.