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Button Integrates Into Linktree to Support Social Commerce for Creators


Combined technologies enhance the shopping experience by aligning intent with optimized journeys while creating new revenue streams for creators

Buttona leader in mobile commerce optimization, announced a new integration with Linktree, a platform that allows creators to share everything they have in one convenient link. This collaboration brings Button’s AI-powered dynamic links to the more than 50 million users who rely on Linktree’s “link in bio” to help them increase conversions and create a smoother, more personalized shopping experience.

Linktree empowers creators to curate, grow, and monetize their work from platforms like Instagram, TikTok, and YouTube, and delivers countless experiences daily across major social platforms. Since the launch of Linktree Shops in March, Linktree has strengthened its mission to improve the shopping experience for the author audience, ensuring seamless journeys and attribution of commissions for creators.

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Using AI-powered dynamic links, Button directs Linktree users to the most relevant point of purchase – such as the retailer’s app – tailored to their unique shopping journey. This not only simplifies the buying process, but also increases revenue by increasing conversion rates.

“At Linktree, we’re committed to giving our creators the tools they need to succeed. With the Button integration, we’re unlocking faster, smarter and more seamless shopping experiences for Linkers,” said Sam Else, Sr. Director, Business Development at Linktree. “This collaboration ensures that every click counts – driving audiences directly to the box office while increasing revenue for creators and brands alike.”

“Creators deserve technology that keeps pace with the future. Our partnership with Linktree is a big leap forward in turning content into commerce. Button and Linktree are turning shopping journeys into revenue-generating moments for creators, sellers and users around the world,” said Michael Jaconi, Button co-founder and CEO. “The future of social commerce and retail media is limitless, and we’re proud to partner with one of the most innovative companies in the industry to chart this course together.”

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As social commerce continues to redefine “content as commerce,” creators need tools that allow them to easily recommend products they believe in, while ensuring a smooth shopping experience for their audience. Reliable attribution should be considered a core expectation as the future of social shopping depends on integrated revenue opportunities and user-friendly shopping experiences. Button’s solution increased conversion rates on key platforms including Facebook by +175%, Instagram by +230% and TikTok by +100%.

With a history of developing best-in-class business intelligence, Button has achieved over $12 billion in revenue. Button offers an established set of connectivity solutions that enable creators and affiliates to create optimal shopping experiences, increase revenue and more.



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