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AND report from Modern Retail shows that people who use ChatGPT and Google Gemini for quick summaries also click on the links these tools provide. This is important for marketers because it suggests that AI-driven search could change product discovery…
Google has updated its documentation to provide clearer guidance on the site’s reputation abuse policy. The changes are intended to help you better understand what qualifies as a violation and how to stay in compliance. While the updates don’t change…
There is no shortage of AI marketing tips and tricks to weed through on LinkedIn. Finding useful ones you can apply right now is a little harder. That’s why we were so blown away by the responses when Amanda Natividad,…
Advancing your in-house SEO career can be incredibly lucrative and fulfilling. But most advice is theoretical, too high-level, and comes from people who haven’t done it. I had the good fortune of a very fruitful in-house career, leading large organizations…
TikTok has seen a considerable amount of drama recently. The Supreme Court confirmed a federal law banning TikTok unless the Chinese parent company sells it. US President Donald Trump gave 90 days delay for the popular video platform to give…
Google has quietly updated its structured estimated salary (occupation) data page with subtle changes that make the information more relevant and easier to understand. The changes show how the site can be analyzed for weaknesses and subsequently improved. Subtle word…
Here’s how these tools can help: Generating topics: Enter an initial keyword or query and the tool will suggest current topics and relevant angles. For example, you can encourage LLM to discover questions people are asking about telecommuting tools or…
A recent investigation revealed a problem for websites that rely on JavaScript for structured data. That data, often in JSON-LD format, is difficult for AI crawlers to access if it’s not in the initial HTML response. Crawlers such as GPTBot…
The recent drama surrounding the banning of TikTok in the US has caused a spike in search activity as people search for answers, alternatives and solutions. Application temporarily close over the weekend and was reinstated after President-elect Donald Trump announced…
There are several reasons to migrate your website. They might be to enhance website security through another hosting provider, update your brand image, or improve your user experience. Whatever the reason, you’ll need to follow a migration process that allows…
