Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
The motion to intervene was filed in WP Engine’s lawsuit against Automattic and Matt Mullenweg, which lists fifteen claims and seeks monetary awards along with changes to WordPress.org’s governance structure. A motion to intervene is a legal request by a…
Google has officially closed its Web Vitals Chrome extension with the release of Chrome 132. All of its key features are now fully integrated into DevTools’ Performance panel, making it the go-to tool for measuring basic web vitals. While nearly…
Google has updated PageSpeed Insights (PSI) to show the data collection period for the Chrome User Experience Report (CrUX) metric, addressing a common frustration among developers. Barry Pollard, Developer Advocate for Web Performance at Google Chrome, announced the change to…
LinkedIn is an essential platform to help you connect with other businesses, potential employees, and more. And LinkedIn Ads can help you reach them even more effectively. But how do you know your LinkedIn Ads account is set up for…
YouTube can be an effective source of B2C or B2C customers, but most companies look at it through the wrong lens: a performance channel. They are held back by the desire for companies to immediately push users away from YouTube…
One of the first questions my boss would ask when I was working at an agency was “What’s your budget?” It’s an innocent enough question and worth asking, but for business clients it’s putting the cart before the horse. As…
Matt Mullenweg commented that the conflict he started could eventually lead to the shutdown of WordPress.org. He argued that the only way to end the conflict was for WP Engine to drop its lawsuit, which would have the effect of…
Using a dedicated Googlebot browser simplifies technical SEO audits and improves the accuracy of your results. Here’s why: 1. Practicality A dedicated browser saves time and effort by allowing you to quickly emulate Googlebot without relying on multiple tools. Changing…
Here’s how to build and use query libraries effectively: Create reusable queries: Identify repetitive tasks, such as generating title tags, meta descriptionsthat is, content outlines. Develop instructions that consistently produce reliable results, using frameworks such as the 5Ws and H’s…
What will be the big thing in online advertising this year? Everyone has a different forecast and it can be hard to cut through the noise and figure out what’s really important to prepare for. But one thing’s for sure:…
