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Google has continued evolving its ad targeting systems, emphasizing AI-driven, intent-based matching that connects ads to user searches more flexibly. With this shift, Google Ads aims to give advertisers a balance between reach and control – where phrase match keywords…
Google AI Overviews (AIO) are artificial intelligence generated answers that appear at the top of search engine results pages (SERPs). Unlike traditional search results, AIOs summarize information from multiple sources to provide direct answers to user queries while offering relevant…
A new report shows the most in-demand jobs as artificial intelligence and automation transform industries around the world. The future of work of the World Economic Forum (WEF). report (PDF link) lists the jobs that are expected to grow the…
A new report from the Reuters Institute examines the impact of artificial intelligence reviews and Google Discover that have changed the way people access information. In addition, the report finds that publishers are relying more on video and social platforms…
The US Supreme Court has heard arguments Jan. 10 due to a law requiring ByteDance, TikTok’s Chinese parent company, to sell the app or face a US ban by Jan. 19. Lawpassed last year, based on national security concerns about…
Automattic has announced that it is minimizing support for the WordPress.org CMS project, using words and phrases that frame the withdrawal of support as a positive change to make WordPress stronger, while blaming WP Engine for its decision to minimize…
Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital marketing, with entire businesses successfully built on the communication channel. The…
Building a brand that it fosters trust, loyalty and long-term value not an easy feat. But with the right strategy, your brand can become the cornerstone of a successful marketing campaign that delivers real results. On January 16, 2025 at…
The latest NewzDash poll from 100 news publishers and SEO experts offers a brief overview of where SEO for news is going. The findings highlight new trends, challenges and strategies to stay competitive. From the growing role of Google Discover…
So, as I mentioned, your page distance striking keywords are on your site that are already ranking, but not quite in the top three. So I define them as the pages that you rank for your target keywords from positions…
