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Planning your marketing for the whole year can feel daunting. But, creating a marketing calendar can help you organize your planning and stay on track to meet your goals. Whether you’re feeling stuck when it comes to creative marketing ideas,…
Okay, the last question you will ask yourself, is this video helping to increase sales? I’m sure you’ve been in a situation like me, where your boss, your client comes to you and they say, “I made a video! I’m…
Are you torn between using long or short videos for your small business marketing campaign? Well, you’re not alone. In spite of 89% consumers who want to see more brand videos, there is no one-size-fits-all answer about the ideal video…
It’s quite common for Google updates to prompt SEOs to raise concerns about useful content updates (HCU). Careful consideration of the known facts reveals that it may be possible to determine whether a site is indeed affected by HCU-related signals.…
January. For some, it’s the holiday let-down season. For others, it’s the Monday of months. For us (and soon to be you), it’s the month of marketing opportunities! There’s Vision Board Day, National Mentoring Month, Squirrel Appreciation Day, and so…
Google’s suggestion that the algorithm might target off-topic content made a lot of people nervous, and for good reason — “off-topic” is hopelessly (deliberately?) vague. Many sites legitimately cover a wide range of topics, while other sites now hyper-target topics…
As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task. This is where strategies like tagging come into play. It…
Expert strategies and benchmarks for your BFCM success Before you dive into your Thanksgiving turkey, here’s a quick roundup of the latest marketing insights to fuel your Black Friday success. Our latest newsletter explores how brands are navigating the evolving…
Do you find it challenging to manually manage every detail of your Google Ads campaigns? Bidding on individual keywords and constantly adjusting them based on performance used to be the norm in digital advertising. But in today’s fast-paced environment, this…
Now, before we dive into that a little bit, I want to make sure everyone understands what I’m talking about when I say local pack ranking. So when you search on Google, let’s say your search is “plumber near me,”…
