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IAB issued its first set of standards for retail media at the beginning of December. But are these the new standards Christmas gift advertisers have been waiting for? Not exactly. Brands want standards to make it easier to spend across…
There is one audience, every marketer is also allergic. Middle class. You can talk about them abstractly, but you must never name them. To embrace the middle is to suggest that your brand is complacent, complacent, average, and just plain…
Phreesia will work with NAI to shape the national privacy conversation and promote choice and transparency for consumers ALL-REMOTE COMPANY/WILMINGTON, Delaware – As part of the company’s ongoing commitment to protecting consumer privacy, Phreesia is pleased to announce that it…
Instreamerswhose advanced video, CTV and audio ad optimization solutions enable brands to better reach consumers, today announced the availability 2025 Survey Report: AI in Creative Production. The complete report is freely available at Produced in partnership with the Alliance…
The US Supreme Court has agreed to hear TikTok’s latest legal challenge to a threatened ban or forced sale of its US operations. The legal battle stems from the US government’s claim that TikTok poses a national security threat due…
“The only thing we’re going to do in Salesforce is Agentforce.” That’s what Salesforce CEO Marc Benioff said in September introducing AI agents. This week, the company showed what that means by unveiling the vastly improved version of Agentforce 2.0.…
Reggie Riley, Head of US Advertising Business, SmartNews Amidst an overwhelming amount of content, advertisers face the challenge of how to effectively capture audience attention in an age of information overload. While many brands strive to reach a broad audience,…
Since Christmas and New Year fall right in the middle of the week this year, let’s be honest with ourselves: 2024 is already upon us. Which means now is a good time to take a look at how far CTV…
