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Related TV (CTV) quickly gets attraction as one of the fastest growing media channels Designed for 2025, thanks to a unique storytelling connection on a large screen and advanced digital target. Although many B2C and D2C brands have eagerly changed…
Constantine von Hoffman manages editor Martha. Veterans journalist, con included business, finance, marketing and technology for CBNESWS.com, Brandweek, CMO and Inc. He was the city’s editor Boston Heralda, the news producer, for example, -Ii wrote for Harvard Business Review, Boston…
We are more than a month in iOS 18.2, published on December 11, 2024. And we know a few things about the effect on email marketing. Although the image is a little complicated by the slow introduction and measuring the…
I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stuck with me because, ironically, that’s when smart marketing spend becomes more critical than…
Marketing is a wild ride – trends flip overnight, and it’s a constant game of catch-up. In 2025 , it’s crucial to know where to focus and what roadblocks might lie ahead. That’s why I dug into the biggest challenges…
Back in business school, consumer behavior was my favorite marketing class. I loved learning about the psychology of marketing and what makes people spend the way they do. It’s no wonder I still love B2C marketing today. But as fun…
Education is the most important aspect of a person’s life but in today’s digital skilful societyThis industry is still lagging behind the view of the procedure and the curriculum. There is a great need for transformation in the education system…
Below is a summary of my recent article about ubiquity AI. 202, Ai He outplayed his role of tools and became an ubiquitous force in our lives. From the OPENAI O3 O3 aimed at explaining, achieving close-human intelligenceto the edge…
When the Hubspot team Global Events had its first session of planning for the entrance 2024, they were not sure of the creative direction they would go.
B2B marketing and sales have long been contrary. Sales teams often criticize the quality of potential clients, while traders bring into account the ability to sell effectively. At the center of this frustration, the structural problem is rooted in CRM…
