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Below is a summary of my recent article on the future of work. The Report on the future of jobs in 2025 outlines the seismic shift in the labor market driven by five converging forces: automation, demographyeconomic pressures, climate priorities…
I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires don’t work out. At times, it feels easier to just accept reality and move on.…
Video is quickly becoming the preferred tool for most marketers to connect and reach new audiences. Branding videos are undeniably effective – including landing page video increase conversion rates by more than 80%and just mentioning the word “video” in the…
Traditional marketing versus digital marketing has become a hot topic among marketers. I intended to find out the pros and cons of each and come back with my findings so you can make an informed decision about marketing your brand.…
Many prefer electronic payments due to their convenience. However, as digital transactions become an integral part of personal and business operations, ensuring their security is the most important. Cybercriminals are now turning to more sophisticated schemes, and industries are watching…
This website uses Google Analytics to collect anonymous data such as the number of site visitors and the most popular pages. Keeping this cookie turned on helps us improve our website. First, enable Strictly Necessary Cookies so that we can…
The popular online video platform TikTok went dark over the weekend, as a law banning the app in the US went into effect. The law, which was overwhelmingly approved by the US Congress last year, was upheld by the US…
Securing funding for a startup can be challenging, involving a mix of investor expectations, financial details, and competition. Creating a well-structured pitch deck and investor proposal can increase your chances of success. Here’s how to effectively communicate your business vision…
As a startup founder or marketing manager, you’ve probably heard the mantra “distribution is everything.” But what does that mean really so, how to put it into practice?
As the customer journey becomes increasingly complex in 2025, organizations need a best-in-class martech suite to deliver a seamless, data-driven experience across multiple channels. A critical component of this set is content management system (CMS)which must respond to the key…
