Category Market Analysis

Now you can directly link campaign performance to user behavior, bridging the critical gap between ad spend and engagement metrics. The new integration of Microsoft Clarity and Google Ads will help you see exactly how paid traffic is interacting with…

We’ve turned our standard nurturing email flow into an AI-driven conversion drive. Here’s what we did, what worked (and what didn’t), and what we learned along the way.

A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling multiple tasks with limited resources. At first I felt completely overwhelmed – until…

I’ve realized that to truly connect with customers, it’s critical to be everywhere they are — whether it’s social media, email, websites, or even traditional media like TV and radio. This is where a solid media mix comes into play.…

In the high-stakes world of global technology, data centers are the critical infrastructure that powers the digital economy. For major players seeking a strategic advantage, the choice of data center provider is paramount. MedOne’s data centers in Israel offer a…

For the third time in six weeks, M&A activity has visited customer data platform (CDP) market on Thursday, when Rokt bought mParticle. Rokt, which uses artificial intelligence and machine learning to personalize e-commerce experiences for customers, has invested $300 million…

Will pure-play AI companies ever be profitable? If OpenAI is any indication, it’s hard to see how. The problem for any company creating these generative AI systems is that the more people use them, the more they cost. So what…

Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their…

We marketers know that marketing according to data points alone isn’t enough to get meaningful engagement — that’s the job of a buyer persona. While demographic survey results are great, many factors of customer behavior are needed to create a…

Direct Mail Automation Software is revolutionizing the way businesses approach this traditional marketing method, making it more effective and impactful than ever. Picture this: you’re rummaging through your mailbox, sandwiched between receipts and flyers for the local pizzeria, and there’s…