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AI-driven changes arriving in inboxes will put even more pressure on your email subject lines. Are you up for the challenge? The practice isn’t widespread yet, but as more inbox users adopt Apple Mail with Apple Intelligence or Google’s own…
As a writer exploring the world of content management, I found myself asking the same questions you might be grappling with right now: What does a content manager really do? How is it different from being a content writer? And…
Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.
I know that behind every great company, department or team is a great organizational structure — a structure tailored to the goals of the company, department or team and one that helps employees understand how they fit into the bigger…
SAP will release a new loyalty management solution aimed at CPG retailers and brands in the second half of 2025. It has also entered the agent space on behalf of retail, with an AI shopping assistant agent built to integrate…
As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs.
Whether you’re crafting a new content campaign, launching a YouTube series, or revamping your social strategy, leadership will inevitably ask: “How will this impact our company’s bottom line?” Answering this question isn’t always straightforward. That’s why I always make sure…
I don’t know about you, but my email inbox is flooded with a barrage of automated emails. It does little else besides give me another task for my morning commute — namely, marking them all as unread without reading or…
It’s almost impossible to discuss the future of any industry without touching on artificial intelligence (AI), and insurance is no exception. AI technology automates tasks traditionally performed by humans, such as gathering information, analyzing data and extracting insights. AI thrives…
Today, artificial intelligence is driving innovation from early diagnosis to patient care. Artificial intelligence improves efficiency and outcomes, which lowers costs while reshaping our future of medicine. A brief history of artificial intelligence in healthcare The journey of artificial intelligence…
