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Customer expectations are also rapidly evolving with the role AI in making progress in the business industry. Therefore, companies must adapt to progress in order to remain competitive in the market. AIDriven personalization is the key to any company’s success.…
AI/ML-based applications are becoming an integral part of business in insurance, manufacturing, healthcare and other industries. Data tagging therefore becomes even more important as it fuels these applications. Here, labels are added to raw data sets so that machine learning…
The faster the sales process, the faster the revenue growth. Unfortunately, as we learned in science class, friction slows acceleration or can stop it altogether. Whether it’s adding complexity to a simple process or frustrating customers with unnecessary back-and-forth, friction…
Ogromna 60% trgovaca smatraju da se način na koji troše svoj proračun – i ROI koji on proizvodi – sada više ispituje nego u prošlosti. Stoga ne čudi što ste došli ovdje da otkrijete kako možete bolje optimizirati proračun za…
The first place a potential customer might hear about your brand could be from your social media, a passing ad, or even a referral from a friend. And if you’re one of the lucky ones, they might even look for…
Composable digital experience platform Contentstack has announced the acquisition of Lytics, a real-time CDP founded in 2013. Contentstack’s primary current offering is its headless CMS. Lytics’ first-party data management capabilities are expected to complement the existing Contentstack Personalize. The capabilities…
2025 is likely to be the most interesting year yet for marketing leadership. In the past year alone, you’ve had to navigate the rise of AI, changing consumer trends and tough economic times. 56% of CMOs in our recent survey…
Holiday 2024 met, and in fact exceeded, record projections for e-commerce. US consumers spent $241.4 billion online between Nov. 1 and Dec. 31 this year, up 8.7% from 2023, according to Adobe Analytics. Just in time for the holidays, Adobe…
Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce has changed the conversation about artificial intelligence, customer experience and customer service. Shortly after the launch, Salesforce announced that it was hiring more than 1,000 employees to meet…
We are still in the (very) early days for LLM (large language model) search, but rapidly growing user adoption helps us gain insight into effective tactics that brands can employ to appear in results on platforms such as Confusion, ChatGPT…
