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As the enterprise environment continues to evolve, so do the demands on data architecture, forcing organizations to adopt highly sophisticated frameworks that provide real-time insights, robust security, and scalable intelligence. In 2025, data management will be redefined by new technologies…
While healthcare delivery, treatments and administration are increasingly expensive in the current healthcare landscape, AI healthcare solutions are emerging as a game changer. By offering new perspectives to reduce costs while improving patient care, the applications of artificial intelligence in…
“If the technical group was an orchestra, which product would be the conductor?” asks Martec Chief Scott Brinker in his first column of the year. To cut to the chase, Brinker believes that artificial intelligence agents have an important role…
The influencer marketing and social media management platform announced later on Friday that it had acquired Mavely for $250 million. Mavely has a network of more than 120,000 creators who the company says have generated more than $1 billion in…
Marketing has traditionally served as the “guardian of the brand”, ensuring organizational consistency across channels. AI creates brand assets at scale, offering speed and efficiency. However, it also introduces new risks. Here’s how it changes guardrails and management and what…
As Wiz’s head of marketing Tom Orbach says, “Mini tools are 10 times more powerful than free trials.“ For the past 20 years, technology retailers have been giving away eBooks and PDFs. I think Orbach would agree that this era…
Over the past year, the NMR space has seen new standards in stores and solid growth. This is likely to continue. Here are a few ways we expect this dynamic space to continue to mature. Growing networks within stores “While…
If someone asks me to find the average of five values — 1, 4, 7, 8, and 10 — the equation is easy. I add up all five values and divide that by the total number of values. It looks…
There is still a lot of talk about optimization and marketing performance testing. Justifiably so. Technology helps with this, of course, but it’s the non-technical expertise that really makes the difference. I do a lot of performance testing with my…
Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who handle all marketing efforts. Today, any business can make its mark globally with a creative approach and a solid grasp…
