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Want to stop scrolling and engage your audience with video ads? Interested in the key elements that make a video ad irresistible? In this article, we’ll explore how to create compelling video ads that convert. Why video ad strategy is…
Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. We’re talking Liquid Death, New Balance, Oatly.
Jedna od najuvjerljivijih prednosti AI kopilota u produktivnosti je njihova sposobnost prilagodbe i učenja iz pojedinačnih obrazaca rada. Za razliku od tradicionalnog softvera koji radi prema unaprijed definiranim naredbama, AI kopiloti analiziraju ponašanje korisnikapreferencijama, pa čak i emocionalnim znakovima za…
In a recent presentation to students at the University of Wisconsin-Madison, I encouraged them to expand the scope of their use of artificial intelligence beyond stereotypical applications such as homework and social media. I started the discussion by asking: Can…
Subscription models have become a cornerstone of many businesses, reshaping the way companies deliver value and maintain customer relationships. Adobe, a pioneer in the subscription economy, demonstrated the resilience and complexity of this approach in its 2024 fiscal year. results.…
Struggling to make artificial intelligence work effectively for your business? Want to know how to create AI assistants that truly understand your unique needs? In this article, you’ll discover a proven process for building a dream team of custom GPTs…
As areas of artificial intelligence and cryptocurrencies converge, we are on the fascinating edge of innovations that challenge traditional ethical paradigms. The combination of the analytical power of artificial intelligence and the decentralized nature of cryptocurrency creates opportunities for unprecedented…
Are you investing time and effort into content that routinely underperforms? You are not alone. Many B2B marketers spend countless hours creating content, only to watch it fail. Why? Because even well-intentioned content can miss the mark if it doesn’t…
EDITOR’S CHOICE As the Irish value retailer invests $90 million in its US expansion and plans a flagship store near Penn Station, it is taking an unconventional approach that is raising eyebrows in the retail world. In a digital era…
Are you tired of feeling like you’re constantly chasing customers? Wondering how to get people to line up to buy from you? In this article, you’ll discover a multi-step strategy for naturally generating demand and a sense of urgency without…
