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As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects. While each project came with its own objectives and obstacles, one thing remained constant: a consistent underestimation…
There is plenty of evidence pointing at data as a key ingredient of successful business. A recent study by Accenture shows that there is a correlation between being a high performer and becoming a data-driven enterprise. Another research project reveals…
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