Certain Launches Session Advisor, an AI-powered Personalization Solution to Accelerate Buyer Journeys

Some are running AI solutions for personalized event recommendations that increase ROI by connecting attendees with the most relevant sessions.

Certaina leading event management software company, announced the launch of Session Advisor AI, an advanced AI-based solution that delivers highly personalized recommendations at scale while delivering measurable business results. Unlike traditional solutions, Session Advisor AI eliminates the need for event professionals to manually configure complex conditional rules for session suggestions. By leveraging attendee profiles, interests and behavior patterns based on interaction, the solution provides personalized session recommendations that improve session attendance and ensure attendees get the most value from their event experience.

“The artificial intelligence of the Advisor session allowed us to significantly elevate the participant experience. Not only did it bring the right attendees to the right sessions, but it also introduced them to new sessions, expanded their reach, and fostered more meaningful engagement.” — Global leader in software and professional services

Unlocking rich personalization and business impact

The model takes event personalization to the next level by constantly refining its recommendations through advanced artificial intelligence. It learns not only from each participant’s current and past interactions, but also from the preferences and behaviors of their peers, creating a network of insights that delivers smarter, more effective suggestions. This dynamic AI-driven approach ensures that recommendations evolve over time, becoming more personalized and relevant with each interaction – resulting in increasingly personalized and highly relevant recommendations that enhance the attendee experience and amplify the overall impact and value of the event.

“Artificial Intelligence for Session Advisors simplifies decision-making for attendees by sifting through the overwhelming catalog of sessions and displaying the most relevant content,” he said Petr MiccicheCEO of Certain. “For marketers, it provides invaluable buying signals and insights to optimize engagement, improve lead quality and drive meaningful follow-up.”

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Driving ROI with advanced data capabilities

Session Advisor AI delivers more than personalized recommendations and enhanced participant experiences; provides marketers with robust tools to optimize event results:

• By analyzing participant behavior and preferences, Session Advisor AI uncovers key indicators of intent, enabling marketers to act on real-time buying signals, prioritize high-value leads, and refine follow-up strategies for greater impact.
• Using advanced event intelligence, this solution identifies groups of participants with common interests and behaviors, fosters meaningful connections, and expands networking opportunities that foster deeper engagement.
• Comprehensive real-time analytics provide clear insight into session attendance, engagement levels and ROI – offering actionable insights to refine strategies and maximize event success.

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Integrating effortlessly with websites, session catalogs and email campaigns, Session Advisor’s AI ensures seamless branding across all marketing channels. Available both as a stand-alone referral solution and for certain customers, it is ready to boost the performance of any campaign.

Session Advisor AI excels in its flexibility, scalability, and ability to continuously learn and adapt. With intelligent filtering, custom branding and advanced AI-driven insights, this solution aligns session content with audience needs to create meaningful experiences that drive business growth.