Cohen On A Prediction Tear; Scraping The Local Yokels

Prognosis of privacy

The first week of the new Trump administration was full of whiplash moments.

At the annual IAB management meeting in Palm Springs, Adexchanger TL won; DR by IAB CEO David Cohen about what all these changes can mean for IAB lobbying efforts on the hill, including seven -year -old Odyssey in persecution of the National Personal Data Protection Act.

Cohen has four predictions. First, do not stick to this umbrella Federal Personal Data Protection Act. It is much more likely that a closer law becomes a special focus on the protection of children and adolescents.

Secondly, the new FTC crew “will probably be more friendly for business” compared to the commission led by the outgoing chairman of Linra Khan, says Cohen.

Thirdly, by the end of 2025 we could see up to 25 countries with personal data protection laws, up to 20 today, including New York.

And fourth, even Section 230 It may be a new era to revise.

Attach.

See you later, aggregator

AI -generated newsletter is competing with local intelligence org to readers and advertising dollars, Nieman Labs news.

The net, which is called Good Daily, boasts 400,000 subscribers in 355 small cities in 47 countries. However, it is an operation of one person, literally operated by an entrepreneur based in NYC Matthew Henderson.

Henderson acknowledged Nememan Labs that the newsletters are 100% generated by any of the newsletter will reveal this to subscribers and advertisers.

AI used by the content of the aggregates and refers to the original sources. According to Henderson’s opinion, this benefits local publishers with hunger strike and supports journalism in news deserts.

Some publishers, surprisingly, see it differently.

“His statement is, frankly, Horseshit,” says Rodney Gibbs, product manager and audience at the National Trust for Local News (NTLN). AI newsletter relying on the work of human journalists, he says. In addition, they claim that only four sessions in 90 days in 90 days to NTLN with 65 local papers.

Advertisers also do not buy it.

After being contacted by Nieman Labs, Morning Brew ended a program that went through a third party that sponsored hundreds of good daily newsrooms and said, “This is not the type of news of the newsroom we would like to be associated with.”

Bog standard

The IAB Tech Lab Laboratory increases its production pace for new OpenRTB standards.

There was a technology laboratory in the past easily delayed Companies on the Board of Directors – namely Google and Meta – that were in opposition to open advertising equipment and publishers.

Now the technology laboratory is burned mainly about two questions: support for CTV AD infrastructure and moving the industry from the browser and more towards the server side, says Tony CEO Warning.

CTV is a mess, with an inventory exceeding by TVs, which includes everything from screens on gas pumping and in cabin cabins to tiles on intelligent home screens.

More transparent because CTV is a relatively simple effort compared to moving advertisers from browser -based techniques, such as third -party files, on publishing servers. This will take reengineering of advertising techniques and changes in behavior.

Which brings us to the biggest challenge of all for the technology laboratory. Although the group creates a standard that will solve the problem (Bridge, retail media and Classification of Video InstructingTo name some), there are few recovery mechanisms.

So although these solutions exist for anyone who could adopt, many have decided not.

But wait! Is there more

Traders rewrite the Brand Safety Playbook for Content creators in 2025. [Digiday]

Fox sales boss explains why brands are ready to win Super Bowl. [Adweek]

Senators revive an account for a ban on social media for children under the age of 13. [WaPo]

LinkedIn removes profiles for “AI co -workers” looking for MARKEAM. [404 Media]

Brian O’Kelley about what Deepseeek’s rise means for advertising and advertising technology. [LinkedIn]

You are hired

Openx names Tyler Romasco for SVP Global Publisher Development. [release]

McDonald’s promotes Alyssa Buetikofer, CMO of his Canadian business to lead his marketing efforts in the US. [WSJ]

Thank you for reading Adexchanger’s Daily News Round-up … Do you want it by e-mail? Sign up here.