Coinbase Launches Bitcoin Rewards Card to Drive Subscriber Growth

Coinbase introduced his first brand credit card on Thursday that rewards his owners in Bitcoin– Perk that could attract more customers in the service of subscription to Crypto Exchange, Coinbase One.

The Coinbase One Card will offer up to 4% Bitcoin to buy card owners. Starting this fall in partnership with American Express, the credit card will be available exclusively to Coinbase One Customers based in the US.

Subscriber service charges zero trading fees and stronger rewards for entry, among other benefits.

“Our customers graduate only [accounts] For now, using Coinbase as a primary financial account, “said Max Branzburg, Vice President of the Coinbase product, said Decipher.

Asked if Coinbase One would offer prizes denominated in other cryptocurrencies such as Ethereum or Solana, Branzburg replied, “We could.”

“We talked about every different taste of this card we could do, including different tokens,” Branzburg said, adding that the credit card will “develop over time.”

He added: “We are learning on the market … is the team we will integrate [to offer] More tokens, different types of rewards, different types of advantages, different card designs. ”

Debi on the credit card comes because Coinbase continues to diversification of its revenue flows.

When Coinbase One launched in 2023Transaction fees made up most of the revenue of a trading platform. Recently, Coinbase subscriptions have increased into account the higher market share.

Coinbase recorded $ 698.1 million in subscription and services revenue In the first financial quarter 2025.which is 9% compared to the previous quarter. Overall, the total revenue of Coinbase for Q1 was $ 2.03 billion, which represented an increase of 24% compared to the year, but a 10% decline compared to the previous quarter.

The Coinbase One subscription base has also grown to more than one million users in the last two years.

According to Branzburg, the recent overhaul of American crypto regulations and “Tempo innovation” in the whole industry have informed the decision of Coinbase to now discover his Coinbase One card.

“We’ve been thinking about it for a long time and we have decided [that] With everything that is happening … now is the right time. “

Edited Sebastian Sinclair