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Comscore Appoints New Chief Marketing Officer - adtechsolutions

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Comscore Appoints New Chief Marketing Officer


Measurement innovator taps TV, streaming and digital advertising veteran Jackelyn Keller for brand and product marketing expertise

Comscorea global leader in the measurement and analysis of consumer behavior, announced the appointment of Jackelyn Keller as Chief Marketing Officer. Keller brings extensive expertise in linear television, streaming, digital and programmatic advertising, product marketing and revenue strategy to some of the industry’s best-known companies.

For 25 years, Comscore has driven measurement innovation to meet changing consumer behaviors and their various touchpoints. With the convergence of digital and real-world experiences and the rapid growth of streaming and programming, Comscore will leverage Keller’s previous successes to write the next chapter of measurement innovation and continue to facilitate collaboration across the modern media ecosystem.

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Since September 2024, Keller has been an advisor to Comscore’s leadership team, focusing on streamlined positioning, creative strategy and go-to-market efforts, including the launch of Comscore’s evergreen franchises Data Divas and Barbershop, Beauty and Local Buzz.

Keller was previously head of market intelligence and global product strategy at Samsung Ads, where she developed the core product position and helped launch Samsung DSP. She later joined Quantcast, an AI-powered DSP, as Global Head of Product Marketing. Jackelyn has trained at some of the most well-known media brands such as Discovery Communications and Turner Broadcasting, working in their ad sales, marketing and pricing teams. This experience uniquely positions her to elevate the Comscore brand and streamline its messaging for today’s fragmented media landscape.

“I am thrilled to welcome Jackelyn to the executive team. He will play a key role in shaping the future of the company as we continue to innovate and deliver unmatched value to our partners,” said Jon Carpenter, CEO of Comscore. “Her experience in operations, product and revenue strategies, along with her exceptional talent for positioning and creating an accessible brand, exemplifies our unwavering commitment to empowering our clients in this rapidly evolving media environment. We are confident that her leadership will advance our mission and advance our efforts to help our clients thrive.”

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“As a company that has pioneered measurement innovation and provided objectivity for more than 25 years, I am pleased to join Comscore at this transformative time when consumers are in the driver’s seat,” said Keller. “With Comscore’s rich assets, we will continue to light the way for the industry, serve as a bridge to a largely programmatic future, as well as create a measurement guide for streaming, local and national measurement.”

As a strategic consultant and board advisor, Keller thrives on helping purpose-driven organizations of all sizes bring their offerings to market in a more thoughtful, differentiated and streamlined way. She holds a BA in English Communication with a minor in Political Science from Yeshiva University. She received her MBA from the Fordham Gabelli School of Business, where she is an adjunct professor from fall 2021.



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