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It builds on the company’s mission to create a state-of-the-art, Composable DXP; combining first-party data with dynamic content to improve brand experiences.
content stack, the leader in composable digital experiences (DXP) has announced the acquisition of Lytics, a pioneer in real-time customer data platform. The acquisition, which closed in December 2024, brings comprehensive audience insights, content analytics and profile management to the Contentstack platform, unlocking real-time personalization for known and unknown users at scale. Major global brands including Kraft Heinz, Mondelez, Glassdoor, Universal Music Group, LiveNation, Clorox and Ancestry will join the Contentstack customer community.
The acquisition of Lytics moves Contentstack away from pure headless CMS vendors that can’t deliver on the promise of activating real-time customer data for personalization. It also signals to older sets that there is now a new breed of modern and collapsible DXP that gives customers choice and agility.
“We’ve traveled over a decade to create the world’s best Composable DXP for brands – and data was the missing link,” he said Neha SampatFounder and CEO of Contentstack. “Truly personalized digital experiences require a combination of scalable content management and actionable first-party data, wherever it is, working in real time. That’s why the combination of Contentstack and Lytics makes such sense for brands creating the best digital experiences in the world.”
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In June 2024, Contentstack paved the way for brands to deliver next-generation content personalization at scale using a native personalization engine combined with brand-aware genAI content creation and automation technology.
With the acquisition of Lytics, Contentstack is solving the first-party data activation side of the equation. Technology gives brands:
- Real-time engagement data and audience statistics for known and unknown visitors.
- Ability to easily create audience profiles and segments out of the box.
- A data activation layer that enables users to access, understand and instantly send customer data through their preferred channels.
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“We’ve solved a major problem for brands – capturing, connecting and enriching first-party data and making it actionable,” he said James McDermottfounder and former CEO of Lytics and the new Global Head of Data Products at Contentstack. “Ultimately, the vision is to transform data into meaningful digital experiences, but that requires access to content. With Contentstack, we are now delivering on that vision with the world’s best composable DXP.”
Lytics was co-founded in 2013 by McDermott and Aaron Raddon. The company is known as a pioneer of the CDP category and has been recognized by organizations including Adweek and Deloitte for its innovation. Its modular approach aligns with Contentstack’s vision for the future of businesses: a flexible and modular technology that seamlessly grows and changes as the business evolves.
