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Creative Realities Launches AdLogic CPM+, Delivering a Unified Solution for In-Store Retail Media Networks


Integrated end-to-end technology solves network complexity, delivers new use cases, streamlines ad serving, improves campaign management and supports cost-effective advertising

Creative Reality, Inc.a leading provider of digital signage and media solutions, announced the launch of AdLogic CPM+TMa sophisticated campaign planning and management platform with programmatic features, designed to strengthen retail media networks. This new solution offers unprecedented integration and flexibility, enabling advertisers and publishers to seamlessly plan, manage and optimize campaigns within a unified AdTech suite.

AdLogic CPM+ is purpose-built to meet the growing demand for increasingly complex in-store retail media networks – addressing issues around campaign performance, cost-effectiveness and scalability. Unlike fragmented third-party systems and working in conjunction with existing CRI platforms, AdLogic CPM+ combines robust programmatic capabilities with a user-friendly self-service interface that simplifies campaign execution, increases targeting accuracy, and eliminates unnecessary brokerage fees.

“Retail Media Networks are reshaping the advertising landscape, and AdLogic CPM+ represents a major leap forward for brands looking to maximize return on their in-store advertising and promotion investment,” said Rick Mills, CEO. “By offering an integrated end-to-end solution—from infrastructure deployment to advanced campaign management and direct demand-side access—we equip publishers and advertisers with the tools they need to deliver targeted, high-performing campaigns at significantly lower costs and operational complexity.”

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AdLogic CPM+ integrates seamlessly with CRI’s established AdLogicTM ad serving platform and CMS systems, including ReflectViewTMwhich allows publishers to manage inventory, automate workflows and target audiences with advanced precision – all from a single, unified interface. This integrated approach reduces the complexity of managing digital advertising campaigns while giving publishers more control over their inventory.

Key capabilities include:

  • Dynamic campaign management: Plan and run campaigns based on dimensions such as impressions, budgets, targeting parameters, frequency, subnets and more.
  • Advanced targeting: Leverage data based on location, audience, territory, geo-fencing, environmental attributes and digital asset types to optimize reach and impact.
  • Private Marketplaces (PMPs): Offer selected inventory directly to selected buyers, enabling more efficient transactions and higher revenue.
  • DSP/SSP resident features: Take advantage of direct or programmatic trading of ads and content.
  • Seamless platform integration: Eliminate the need for external ad serving tools, reducing operational complexity and costly third-party fees.
  • Real-time reports: Access detailed analytics to track performance, measure ROI, and refine campaign strategies.

AdLogic CPM+ delivers significant value to publishers and advertisers within the retail media ecosystem. For publishers, the platform provides a cost-effective and efficient solution to create private marketplaces that connect directly with buyers – and the opportunity to repatriate a significant portion of the AdTech “tax” paid to third-party intermediaries. By reducing operational overhead and reliance on unnecessary intermediaries, publishers can return ad dollars to their networks and maximize revenue retention. On the advertiser side, buyers benefit from undiluted inventory that ensures campaigns achieve greater coverage and more frequent messaging to target audiences. This increased accuracy and efficiency leads to higher conversion rates and measurable results, making AdLogic CPM+ a powerful tool for campaign success.

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“We’re not just offering another platform – we’re delivering a complete solution that solves complexity, reduces costs and delivers measurable results,” said George Sautter, Chief Strategy Officer and Head of Corporate Development, “CRI’s Retail Media Network product suite. unlocks new use cases and brings together the tools and capabilities publishers need to leverage their media works with concrete guides for incremental revenue streams.”

As retail media continues to evolve, AdLogic CPM+ uniquely positions Creative Reality as a single point of contact for the solutions they require. From on-site screen deployment to offering sophisticated ad display and campaign execution tools, the company’s comprehensive approach addresses the challenges facing modern retail media networks.

The company will debut AdLogic CPM+ and exhibit its entire suite of retail media solutions at the National Retail Federation (NRF) 2025: Retail’s Big Show at the Jacob Javits Center in New York City, 12-14 January 2025. Come and see us at stand no. 411.



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