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Komasinski brings over 20 years of experience in leading large global AdTech organizations and a proven track record of driving accelerated growth and scale
Criteo SA, the trade media company, has announced that it has appointed its board of directors Michael Komasinski as CEO and Board member with effect February 15, 2025. Komasinski succeeds Megan Clarken who, as previously announced, is retiring and stepping down from her role as CEO and Board of Directors. Clarken will serve as a senior advisor to ensure a smooth transition.
“We conducted a comprehensive search process to identify Criteo’s next CEO to ensure we have the right leader to lead the next phase of the company’s AI-driven transformation and the company’s vision as the world’s leading Commerce Media platform,” he said. Rachel PicardChairman of the Criteo Board of Directors. “We are thrilled to have Michael join us to lead Criteo at this exciting time in our journey. Michael is a high caliber executive with an ideal mix of skills, including technology-enabled product development expertise, hands-on brand and retailer relationship management experience, and a proven ability to drive accelerated growth and scale globally. Throughout his career, Michael has also demonstrated a collaborative approach to management that has ignited global organizations to lead in digital marketing and technology. We are confident that Michael will bring a valuable perspective to drive Criteo’s strategy forward, further strengthen our leadership in commerce and retail media, and build on our strong momentum thanks to Megan’s critical contributions and the dedication of the entire team.”
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Komasinski brings more than two decades of experience in AdTech and building brand and retail relationships around the world. Consistently demonstrates the ability to deliver exceptional results in global organizations, utilizing technology-driven strategies to drive profitable growth while cultivating an inclusive work environment. He currently serves as CEO Americas, President Global Data & Technology and a member of the Group Executive Management Team at dentsu, one of the largest global advertising holding companies. He joined dentsu through the acquisition of Merkle in 2016 and led the EMEA and Americas regions before becoming Global CEO of Merkle in 2021. At dentsu, Komasinski led the technological transformation of its product suite in an era of rapid innovation. These efforts included embedding AI into dentsu’s products and platforms to enhance client value and defining dentsu’s data-driven client-centric technology strategy, resulting in significant enterprise client wins. He also has extensive retail media expertise, having expanded Merkle’s retail media advisory practice and combined it with dentsu’s leading media buying capabilities.
“Criteo’s transformation into a global commercial media powerhouse and AdTech leader has been inspiring, and I am excited and energized to serve as the company’s next CEO and build on this momentum,” said Komasinski. “There are huge opportunities for growth in media today with new advances in AI and the global rise of e-commerce driving hyper-personalized consumer touchpoints across more content and devices than ever before. I am excited to work with the talented team at Criteo, who have built incredible AI assets over the years to deliver compelling business solutions to our clients and drive shareholder value.”
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Prior to joining dentsu, Komasinski was responsible at Merkle for overseeing a staff of more than 14,000 employees in more than 50 locations across the Americas, EMEA and APAC. He previously held leadership positions at Razorfish, Schawk Retail Marketing, The Nielsen Company and AT Kearney. Komasinski is a board member of the Ad Council and serves on client advisory boards for Meta and Microsoft. He received his bachelor’s degree in engineering and philosophy from Vanderbilt University and an MBA degree from Indiana University The Kelley School business.
