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Dealeron and Lyteflo Partner to Electrify EV Merchandising on Dealer Websites


DealerOn

DealerOn Inc. a leading Tier 3 automotive marketing technology solutions company, is joining forces with Lyteflo to elevate EV sales for automotive dealers. This dynamic partnership puts Lyteflo’s innovative EV merchandising tools in the hands of dealers across the country, revolutionizing EV shopping on the DealerOn website and in the showroom.

When added to dealer websites, Lyteflo tools change the way dealers connect with buyers by addressing key questions and highlighting the benefits of EV ownership – boosting EV lead conversion and helping dealers sell EVs faster. With this powerful integration, dealers will be able to support their customers with important EV-focused features, including:

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  • Cost of ownership comparison: Spotlight EV vs. ICE vehicle savings at VIN level, including fuel and maintenance savings to support research and highlight real EV affordability.
  • Highlighted incentives: Unlock EV purchase incentives including federal, state and local tax savings, automated for easy integration.
  • VDP data enhancements: Elevate vehicle offerings with rich EV-specific metrics such as charging times, battery warranties, and connector types.
  • Enhanced awareness of scope: Interactive charging maps and personalized range tools will soon help ease consumers’ range concerns.
  • Integrated reporting: Lyteflo reports automatically sync with DealerOn dashboards.
  • Battery health reports: Real-time battery statistics will soon give buyers confidence in the vehicles they want to buy.

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“We’re excited to partner with DealerOn to bring you the best electric vehicle experience in the car dealership,” he said Ryan Ostenco-founder and CEO of Lyteflo. “Electric cars are fundamentally different from ICE vehicles and require new strategies for their effective sale. Together with DealerOn, we’re equipping dealers with the tools they need to accelerate EV sales and thrive in the electric era.”

Lyteflo tools seamlessly integrate with DealerOn vehicle detail pages to increase engagement and conversion of EV leads on DealerOn websites. Lyteflo tools support both EVs and plug-in hybrids on the DealerOn website.

“The automotive retail market continues to evolve at a rapid pace, with new technologies such as electric vehicles and plug-in hybrids accounting for increasing market share,” said DealerOn CEO Ali Amirrezvani. “By partnering with Lyteflo, we empower our dealers with critical EV data and merchandising tools to educate consumers and accelerate EV sales for our dealers.”

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