Dentsu Partners with Adobe to Introduce Adobe GenStudio dentsu+

The first innovative market, generative integrated marketing ecosystem for brands

DentsIn cooperation with Adobe, Adobe Genstudio Dentsu+announced an innovative, generative integrated marketing ecosystem driven by artificial intelligence for brands. The culmination of the 10 -year relationship Adobe Genstudio Dentsu+ combines the new, leading Suite Adobe Suite Suite, Genstudio, with the power of proprietary integrated DENTS, technology and intelligence. The offer supported by DENTSU Mercury, the leading platform for the data and identity of the industry gives the traders the power to effectively address and involve the audience in a highly scaled and personalized manner, bring more experience in the moment and bring consumers closer to the brand.

Adobe Genstudio solutions associate applications across Adobe Experience Cloud and Adobe Creative Cloud-up-up to Adobe Experience, Adobe Express, Adobe Genstudio Pro Marketing and Adobe Workfront, as well All one combined ecosystem to help brands plan, create, manage, activate and measure content on a scale. It allows marketing teams to create experiences needed to manage and personalized marketing campaigns. And Adobe Genstudio Dentsa+ increases integration with its own intelligence of the DENTSU audience, creative knowledge and translation skills and provides Adobe’s set of services and provides impressive experiences to clients.

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Adobe Gentudio Dentsu+ provides combined power of creative, production, media and digital experience, using unique Mercury Dents data sources. The solution determines a new scale for how merchants can fully use Adobe, and at the same time effectively targeting millions of customers and prospects in a way that speaks individually – not only providing customers expectations, but also closer to the brand during every interaction. In addition, traders can now get a single view across campaign management, content supply chain, and identity mapping, based on proprietary AI dents solutions, to create opportunities to reduce waste, increase efficiency and management.

“Adobe Gentudio Dentsu+ is a direct reaction to CMO that requires holistic marketing platforms to drive new growth and provide integrated marketing technology and services that can overpay trade transformation,” said Abbey Klaassen, President of the global brand, DENTSU Creative & CEO, DENTSU Creative US. “It is proof of the deep relationship of DENTSU with Adobe that we will be able to bring this first industry to the market to allow the brands to excel from the sea of ​​the sameness and build a competitive advantage. As one of the first users, we themselves see synergies created with our other products and services and expect clients to have the same experience and are looking for opportunities for both their internal teams and for their work with their agencies. ”

“Traders are now working in an environment where personalized and performance content is needed to exceed available resources, a challenge that Adobe Genstudio addresses the brand’s supply chain,” said Brent Rudewick, vice president Adobe Genstudio and Workfront, Adobe. “Adobe and Dents have a long -term partnership that focuses on providing customized solutions for brands. Now, we combine Genstudio with intelligence and dents audiences, we have the opportunity to activate generative AI for different teams, transform long -term workflows around the content production and supply brand performance. ”

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For brands that want to fully use the Adobe technology magazine to gain a competitive advantage and meet customer expectations, while providing ubiquitous experience with zero creative waste brand, Adobe Genstudio Dentsa+ actually uses the power of the entire dents width. Dents Creative’s transformative creativity allows the brand’s emotional resonance resonance imaging throughout the content of the content. Experience with permission and optimization from Merle maximizes MaryTe Investments. The effectiveness of the new generation media media by Carat, Iprospect and Dents X uses 100% addictable, 100% buying and 100% responsible mix of media media. Meanwhile, global production powerhouse dents, tag, allows adaptive, intelligent, connected content production, translation and scale versions.

“For the first time, associating these innovative abilities will create an overall impact on our clients on our clients. What we have built next to Adobe is an adaptive solution of the supplier chain of end-to-end content, in which we can always create, always prepared experience with the least amount of waste, ”commented Shirli Zelcer, the main data and technology director, DENTSU. “The brands no longer have to try to build diverse systems and data – they can do it all in one place. Adobe Genstudio Dentsu+ not only leads to better results, but saves time and adds a scale for marketing teams under considerable pressure. ”