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As the world of digital marketing evolves, AI is at the helm, sparking both conversation and controversy. But as we move deeper into this digital world, it is essential to separate the wheat from the chaff – to draw a line between fact and fiction.
This discussion aims to debunk common misconceptions about the role of artificial intelligence in marts, the benefits of artificial intelligence, and how we can separate fact from fiction about artificial intelligence in marts. Let’s start here.
Artificial intelligence plays a significant role in marketing and its importance is growing every day. In the late 1990s, this technology was used to collect consumer behavior to predict future ones; she then started helping with content creation and now effectively assists in marketing and advertising, with a deep understanding of user intent.
From understanding your audience to creating an AI-powered marketing optimization strategy, AI can help marketers, advertisers, local vendors and many other stakeholders. Now with so many benefits of AI-based tactics in marketing, it is imperative for marketers to take a broader view of the technology and separate fact from fiction.
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It is time to shift our perspectives from fiction to fact. We’ll brush them off here.
The most common misconception about AI is that it will steal the jobs of human marketers. But the reality is far from that. With the advent of AI tools, the number of jobs in the market has increased and companies are looking for individuals who can work in tandem with these automated machines.
Marketers can use AI technology to identify trends and predict them. Based on the statistics obtained, they can decide how to allocate their budgets and who to target. With concrete insights from AI tools, marketers can allocate their budgets wisely and spend more time on high-value work. From product launch, lead generation and conversion to building a loyal customer base, AI plays a key role in the success of a marketing campaign.
The idea that artificial intelligence will render human creativity unnecessary is a common misconception. But in reality, AI enhances human creativity. AI can process large amounts of data and analyze large data sets, identify patterns and provide valuable insights that require significant time and effort for humans to read and discern.
While AI takes over the mundane tasks, it leaves the creative aspect to human marketers to read and study the analysis and create patterns out of it. Additionally, AI relies on input and guidance from human traders to set parameters and interpret data meaningfully.
Artificial intelligence has been around for quite some time, but is seen as a relatively new technology. This is because it is constantly evolving and also because the technology is accessible to both individuals and organizations. Remember that AI is no longer for big companies or tech-savvy users; is for everyone.
Today, AI tools are available in a variety of options for companies of all sizes and budgets. For example, a popular AI tool is Kaggle, which has a wide variety of open-source datasets, and companies can download any dataset to train their model.
Another misconception surrounding AI in marketing is that AI can be used to achieve instant success. But we must realize that Rome was not built in a day. Whether you use AI in your marketing regularly or rely on conventional human-prone practices, nothing guarantees instant success. Success is born over time and is the result of years of hard work and effort.
However, when you use AI, you can reduce your dependence on your human workforce for redundant and monotonous tasks. The time your human workforce saves can be used for other creative and strategic tasks.
We’ve tried to debunk some common myths about AI in marketing, and now let’s highlight some of the benefits of using AI in marketing:
Marketing leaders are increasingly relying on AI in their marketing to deliver better results for customers. Artificial intelligence plays a key role in every marketing task, from audience segmentation to audience promotion, lead conversion and customer loyalty. It’s time to rely on this superpower to separate the wheat from the chaff and make sure your team uses AI to its full potential.
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