Welcome to My Website

Thank you for visiting! If you don't see the pop-under, please click anywhere on the page.

EDO and Chalice Partner to Optimize Outcomes Across Programmatic CTV and Digital Ad Campaigns - adtechsolutions

Physical Address

304 North Cardinal St.
Dorchester Center, MA 02124

EDO and Chalice Partner to Optimize Outcomes Across Programmatic CTV and Digital Ad Campaigns


ORa television output company, and Chalice, a leader in proprietary AI adtech, announced that EDO results data is now available on the Chalice platform to optimize the performance of Connected TV (CTV) campaigns by leveraging high-performing regions to make more informed buying decisions and maximize ROI.

“We’re proud to be the first to show an increase with our own AI trained on EDO’s search data”

The integration of EDO with Chalice extends the capabilities of Chalice Outcomes AI and enables advertisers to use their own algorithms for precise targeting and measurement. Using campaign engagement data spanning CTV, linear TV and digital ecosystems, Chalice can drive impressive KPIs such as search share, brand health and website visits.

“Our partnership with Chalice represents a transformative moment for advertisers, connecting the dots between ad-driven engagement and broader campaign goals in an automated way,” said Joshua Lee, CTO and Product Lead, EDO. “By integrating our data with the Chalice platform, advertisers can now seamlessly take advantage of instant data-driven decisions.”

Marketing Technology News: Cloudflare introduces Speed ​​Brain that instantly makes millions of websites 45% faster

By leveraging EDO’s database of more than 130 million streaming ad servings and predictive engagement signals along with Chalice tools, advertisers can make data-driven adjustments to fine-tune campaigns and increase brand impact. Now advertisers can identify and prioritize high-engagement regions and dynamically optimize media placement across programmatic and digital channels.

For example, if a brand’s campaign generates high consumer engagement in cities like Los Angeles or Dallas, Chalice’s AI-powered tools instantly optimize media buys to target those high-performing regions while reducing investment in lower-engagement areas. This level of accuracy ensures efficient allocation of resources and delivers measurable improvements in campaign performance across platforms such as CTV, Meta and YouTube – capabilities that were previously difficult to achieve.

“Our collaboration with Chalice on a custom search algorithm demonstrated the power of precision targeting in under-penetrated markets,” said David Nyurenberg, director of video product development and innovation, Rain the Growth Agency. “By targeting geographies with high category demand but low brand visibility, we were able to effectively increase new customer acquisition rates and deliver a return on ad spend that outperformed other strategies. This approach underscores the value of using advanced algorithms to uncover untapped opportunities and deliver measurable business results.”

Marketing Technology News: MarTech Interview with Krish Mantripragada, Chief Product Officer at Seismic

“We’re proud to be the first to show an increase with our own AI trained on EDO’s search data,” said Chalice CEO Adam Heimlich. “Our mission at Chalice is to put AI in the hands of agencies like Rain that are at the forefront of delivering real results for advertisers, now including search growth.”

This collaboration also unlocks new opportunities for advertisers to leverage EDO’s aggregated non-personally identifiable (PII) data. This way, they can make more informed purchasing decisions and get a better return on their advertising investment.



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *