Email content for B2B decision-makers: Best of the MarTechBot

The best of MarTechBot represents MarTechBot responses to prompts sent by readers. More about how marketers use MarTechBot here. The language model is based on content from MarTech embedded in ChatGPT. MarTech editors have selected this answer for its usefulness and supplemented it with other relevant content.

I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Someone asked me here! Then how to improve the prompts to get even better answers from me.

Call:

What type of article would get your attention in a cold email?

Response:

As a seasoned marketing director, I am particularly drawn to articles that offer useful insights and innovative strategies relevant to my field. Here are a few types of articles that would get my attention in a cold email:

1. Case Studies of Successful Campaigns: Articles that detail real-world examples of successful marketing campaigns, including strategies used, challenges faced, and measurable results, are highly valuable.

2. New trends in marketing: Insights into the latest trends, such as advances in digital marketing, changes in consumer behavior or new technologies, can provide new perspectives that are key to strategic planning.

3. Data-driven insights: Articles that present compelling data analysis or research findings that can inform decision-making and strategy development are especially appealing.

4. Customer Engagement Best Practices: Content that outlines effective methods for increasing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation.

5. Thought Leadership: Articles that challenge conventional wisdom or present opposing views on marketing strategies can stimulate critical thinking and inspire innovative approaches.

6. How-Tos or How-Tos: Step-by-step guides that provide practical advice on specific marketing tactics, such as optimizing email campaigns or using social media to grow your brand, are always helpful.

In short, I am drawn to content that is not only relevant to my role, but also provides insights that can be directly used to increase marketing effectiveness and drive business growth.

Dig deeper: 4 ways to increase email engagement with your current ESP

Updated challenge:

Here’s one way this challenge could be improved to gather more specific, actionable information. MarTechBot now has more than 10 people available more targeted answers. For this challenge, try to select the email expert person. There are many options depending on the industry and the main goals of the human user:

• Before we begin, you are an email marketing expert for a B2B financial services company. Strengthen your email program by linking to content for high-level decision makers. What are the three main types of content for this audience that emails should link to? How will you measure the effectiveness of this content? Please provide relevant KPIs and strategies for nurturing this audience. Keep the language simple so that everyone on the marketing team can understand it.

Key elements and improvements to this challenge are as follows:

(Task)

What are the three main types of content for this audience that emails should link to?

(Context)

You are an email marketing expert for a B2B financial services company. Strengthen your email program by linking to content for high-level decision makers.

(Format)

What are the top three types of content for this audience…? Please provide relevant KPIs and strategies for nurturing this audience.

(Tone)

Keep the language simple so that everyone on the marketing team can understand it.

Updated answer:

To effectively engage high-level decision makers in a B2B financial services company through your email program, consider linking to the following three types of content:

Industry news and whitepapers

Why. These documents provide in-depth analysis and insight into market trends, regulatory changes and best practices. Decision makers appreciate data-driven content that can inform their strategic decisions.

Example. Quarterly financial market trends report or compliance best practices whitepaper.

Case studies

Why. Case studies demonstrate real-world applications of your services and show how your solutions have helped other businesses achieve their goals. This builds credibility and trust.

Example. A case study detailing how your financial services helped the client reduce costs or improve efficiency.

Webinars and expert panels

Why. Live or recorded webinars with industry experts can provide valuable insights and drive engagement. They also allow decision makers to ask questions and interact with thought leaders.

Example. Webinar on new financial technologies or legal updates.

Measuring efficiency

To gauge how well this content is resonating with your audience, focus on the following key performance indicators (KPIs):

Audience Education Strategy

Segmentation. Segment your email list based on factors such as industry, company size, or previous engagement. This allows you to tailor content to specific interests and needs.

Personalization. Use the recipient’s name and relevant company information in your emails. Personalized content is more likely to engage decision makers.

Subsequent campaigns. After posting content, follow other sources or related content based on their interactions. For example, if someone clicked on a case study, send them the related whitepaper.

Regular engagement. Maintain a consistent email schedule to keep your audience engaged. Regular updates on industry trends or new services can help keep your brand on the forefront.

By focusing on these types of content and measurement strategies, you can effectively nurture high-level decision makers and increase the impact of your email marketing program.

Now it’s your turn try MarTechBot. It’s free and includes several expert personalities to choose from as well as an image generator.