Eventbrite New Report Reveals Emergence of “Fourth Spaces” As Gen Z and Millennials Look to Bridge Their Digital and Physical Worlds

A new study of cultural intelligence service Eventbrite reveals that gene z and millennials pioneers of the main shift in social connection exceeding the traditional social environment to create Fourth space ™ -Wood that transforms online interests on meaningful combinations in the real world and opportunities for self -knowledge.

“Meeting people like me made me feel less alone – and more at home and see.”

While young adults spent years of growing digital identity and searching for community online, survey¹ shows that they are now eagerly looking for ways to bring these connections to the physical world, with 95% Interest in exploring their online interests through persons.

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“What we see reveals a key moment in how young people build a community,” said Julia Hartz, co -founder, CEO and Executive President of Eventbrite. “This generation has unlocked something powerful-transformation online interests on dynamic, personal spaces where the community and identity in their form. What has begun as digital passions becomes catalysts for a meaningful connection in the real world and personal discoveries that happen according to their own conditions. ”

Key findings from the study reveal a deeper purpose of these spaces and create friendships – something that is particularly difficult to do as an adult – which leads the way:

• Forming friendship: 84% Participants of events based on interest have developed close friendships through these assemblies
• Demanding experience with personal: 73% 18 to 35 years
• Creating a community through shared interests: 45% The people examined quotes affiliation and identity as key motivators for entering community
• Finding opportunities for personal growth: Almost half of the people interviewed (45%) to report that this experience has strengthened their sense of themselves
• Mixing experience: 79% Tested people are attracted to events that mix more interests into unique social experiences

Research has identified six main types of fourth space where digital interests come to life, and EventBrite numbers² Show that these rally take off:

1. Culinary Circles: GOD -related events such as intimate dinners and specialized cooking workshops grew 35% on Eventbrite, with 49% fourth space seekers who are interested in participating in more culinary gatherings
2. Live social programs: Concerts and live comedy events such as stand-up or improvisation programs are reimaginating performance space such as community nodes.
3. Game -based play: The events of the board games increased by 8x How do gaming communities move from screens to tables
4. Creative class: Crafting events are developing, SA 34% rise to the AA jewel classes 44% Rise in Crochet Events
5. Festival: Cosplay events saw 50% Growth in participation while the anime event increased by 20% As fans revived their online community
6. Healthy hangout: Wellness Assembly such as Running of Event, have grown up 130%While the sober rally has grown 92% Because people are looking for a conscious connection

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Participants reveal the transformative impact of the following assemblies:

• “Meeting people like me made me feel less alone – and more at home and see.” (19 -year -old man)
• “It helped me to connect with people around who are trying to achieve similar goals in their lives.” (23 -year -old woman)
• “The people I have encountered have created a sense of belonging that I haven’t felt in some time.” Meeting complete strangers who felt comfortable around me allowed me to open and be more of myself. ”(30 -year -old man)