Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
The solution uses the same machine learning-based technology that powered EX.CO’s success in online video for global media companies
EX.COthe machine learning video platform trusted by the world’s leading media groups, has announced the expansion of its ad server to support new channels beyond online video. This multi-channel programmatic solution now enables Internet-connected (CTV) and digital out-of-home (DOOH) media owners to drive more revenue through smarter automated ad auctions.
The expansion follows 12 months of extensive research and development, during which EX.CO refined its technology to address the unique challenges of the CTV and DOOH environment and introduce a transformative programmatic approach that raises the bar for the industry. Fragmented technology, dysfunctional programmatic channels and outdated auction dynamics plaguing these channels have created significant inefficiencies and missed revenue opportunities for media owners. EX.CO’s Ad Server addresses these issues and offers a smarter, unified solution that maximizes revenue potential.
Marketing Technology News: Encrypted launches as the ultimate encrypted on-chain Telegram alternative amid growing privacy concerns
“We found that the programmatic offer stream, originally designed for the web, presented significant complexity when used in other environments,” said Tom Pachys, co-founder and CEO of EX.CO. “To solve this, our ad server uses state-of-the-art machine learning algorithms that dynamically optimize auctions in real-time, reflecting the next generation of unified auction technology. This ensures media owners achieve the best results without relying on outdated, rules-based or manual decision-making, delivering a smarter and more efficient approach tailored for CTV and DOOH.”
EX.CO Ad Server is powered by the company’s proprietary, machine learning-driven revenue engine – originally developed for its award-winning online video platform (OVP). This advanced technology processes massive amounts of data to identify and select the best performing demand sources, dynamically adjusting pricing to maximize results. Already proven with top publishers, the ad server is currently being tested with select CTV and DOOH clients to ensure it meets the unique requirements of these evolving channels.
Marketing Technology News: MarTech Interview with David Rabin, CMO @ Lenovo SSG
EX.CO Ad Server simplifies ad sales through automation, increases fill rates, and maximizes revenue by analyzing dozens of data dimensions for each auction and adjusting CPMs in real-time. In addition, he ensures that all programmatic channels are operating at their full potential and optimize revenue opportunities in CTV and DOOH auctions. This adaptability makes it a game changer for media owners looking to scale in CTV and/or DOOH.
