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Ezoic & The Trade Desk Partner to Empower Independent Publishing and First-Party Data


Ezoican AI-driven technology platform for digital publishers, recently announced a strategic partnership with The Trade Desk, the world’s second largest demand-side advertising ecosystem after Google (facilitating more than 5 billion dollars in annual advertising expenditure). Demand-side platforms (DSPs) typically do not integrate directly with publishers or ad management firms; however, Ezoic’s scale, strong relationships and proprietary technology have made it a key partner in The Trade Desk’s OpenPath program.

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This collaboration opens up a transparent, direct path between Ezoic’s independent publishers and The Trade Desk’s advertiser partners, making it safer and easier for brands to move ad budgets outside of walled gardens. Early testing has already shown significant increases in revenue for Ezoic publishers, a trend that is expected to grow over time. The partnership also includes ongoing work on Unified ID 2.0, which will pair with Ezoic’s new ezID platform to help issuers capture first-party data in a privacy-focused, future-proof way.

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“As the end of third-party cookies approaches, it’s critical to reduce friction in how advertisers can access and use publishers’ quality audiences,” he said Tyler BishopCMO of Ezoic. “Our direct integration with The Trade Desk allows us to address this challenge directly while improving transparency and delivering more effective privacy advertising.”

Partnership implementation is already underway, with continued adoption and deeper integration between partners expected over the course of the year.

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