Freshpaint Launches Ad Performance to Provide Full Visibility From Ad Click to Patient Visit for Healthcare Marketers

The new solution combines the data of the advertising platform with the actual appointment results to increase the return on investment.

FRESH PAINTThe creator of the Personal Data Protection Platform, announced the launch of advertising, and combined the data of the advertising platform with the actual appointment results to provide full visibility on the patient’s journey and protect patient privacy. Medical merchants can now perform data -based strategies first.

“The combination of tools used by traders every day with the data that matters most will help them unlock strategic marketing measurements,” says Michael Malis, CEO and co -founder of Freshpaint.

Healthcare data is notoriously fragmented and information about patients is spreading across disconnected systems designed for various purposes. This fragmentation makes it difficult to connect digital advertising with critical results such as reserved meetings, visits and generated revenue. In addition, the Personal Data Protection Regulation, such as HIPAA and legal challenges, limits access to data that promotes optimization in other industries. Without a clear connection between marketing efforts and key patient events such as reservation or participation in a meeting, health traders try to calculate customer acquisition costs (CAC) or optimize them.

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“We are determined to balance the conditions for workers traders. It is expected to correspond too long to match the performance of electronic trading and other industries without access to actual data at the bottom of the cover, ”said Michael BadCEO and co -founder of FreshPaint. “Combining the tools that traders use every day with the data that matters most will help them unlock strategic marketing measurement.”

FreshPaint Ad Performance provides Insights CAC according to the Google Service Line and advertising campaign, allowing health merchants to redistribute budgets with accuracy. With the built -in compliance, FreshPaint platforms are securely detailed, allowing traders to focus on growing service lines with high ROI. FreshPaint AD’s key features include:

• Increased Google Advertising: Take advantage of appointment to support advanced bid strategies, such as Troas, and maximizing return on Google advertising – with the support of other advertising platforms soon.
• Real Appointment: Get a clear view of the return on investment by service line based on the actual appointment of the patient – reserved and participating.
• End-to-end patient Journey Insights: Visualize the patient all the way, from the first advertisement by clicking on the office to reveal valuable CAC knowledge and return on investment across all service lines.
• Optimized marketing budgets: Demonstrate the real impact of campaign with robust information on return on privacy investment, secure budget increase and marketing position as a driver of strategic growth.

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“Without FreshPaint investment data, I would assume that some campaigns were also not overcome when they actually surpassed the backend,” he says Justin OlsonCmo fast pace of health.

Customers FreshPaint include Baptist Health, Allergy Partners, Under Urgent Care and Other Health Organizations at Business Law. Read more about FreshPaint ad