Google Adds New Options for Demand Gen Campaigns

Google has announced a series of Updates for his demand campaignwith an emphasis on strengthening the promotion of retail with new Google Ads views.

First, Google’s outfits of Feeeds for the demand gene ADS, which will allow viewers of ADs to move through the complete details of the products directly from your ads.

As you can see in this example, the update will mean that when users see your promotion in, say, YouTube with short pants, they will be able to access all relevant information there and do not have to leave the application and use.

They will still have to leave to buy, but the idea is that it will improve the detection and exposure of products, allowing users to communicate directly with your promotions.

Google also adds local offers for a product genes with products of products, which will display local availability on your product screen.

Google also expands channel controls to all demand campaigns, providing more options to choose where and when your ads appear.

As explained Google::

“Based on success creative preferences And an early experiment, we expand the controls of the channels to all available advertising surfaces in demand, globally starting since March. Given that the control of the channels will be beta, you will be able to choose precisely where your ads appear on YouTube, Discover and Gmail – including the ability to adjust the campaigns for your demand to be specially used on YouTube shorts. “

Also on shorts on YouTube, Google will soon allow advertisers run 9:16 Ads vertical images on shorts, for “more immersed, whole screens.”

Finally, Google adds too New columns for reporting In Google Ads, to provide more context about how demand campaign is implemented with your paid social efforts and how they inform the budget decisions.

“These columns, which have started to develop globally this month, will include review conversions to reconcile with the manner of what platforms of social advertising platforms. They will also isolate the influence of gene demand from other Google campaigns to provide a comparable display on the channels. “

These are good updates that will help improve Google’s demand campaign and achieve better results. Indeed, providing more immersed, interactive options has proven to be popular, especially in a short video format format, and these new elements will provide more ways to match these behavior changes.

You can find out more about Google’s latest ads updates here.