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Google AI Overviews Claims More Pixel Height in SERPs - adtechsolutions

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Google AI Overviews Claims More Pixel Height in SERPs


New data from BrightEdge reveals that Google’s AI Reviews are increasingly blocking organic search results. If this trend continues, Google AI reviews and ads could cover more than half of the available space in search results.

Organic results that block crawling

Launched in May 2024, Google’s AI Reviews feature has been a controversial feature among publishers and SEOs since day one. Many publishers resent Google’s use of their content to create answers in search results that discourage users from clicking and reading more, which negatively impacts earnings.

Many publishers, including big name publishers, have shut down due to a combination of declining traffic from Google and algorithmic ranking suppression. AI Reviews only added to publishers’ woes and caused Google to become increasingly unpopular with publishers.

Google AIO takes over the entire screen

Research by BrightEdge shows that AI Overviews began in May 2024 taking up to 600 pixels of screen space, crowding out organic search results, formerly known as ten blue links. When advertising is taken into account, there is not much room left for links to publisher sites.

By the end of the summer, the amount of space occupied by Google’s AIO had grown to 800 pixels and kept growing. At this rate, BrightEdge predicts that Google could eventually reach 1,000 pixels of screen real estate. To put that into perspective, 600 pixels is considered “above the fold,” which is what users typically see without scrolling.

A graph showing the growth of AIO pixels by height

Percentage of queries showing AIO

The percentage of queries showing Google’s AI reviews is also growing. Health related search queries are trending higher than any other niche. Queries about B2B technology, e-commerce and finance are also increasingly showing AI Overview search results.

Healthcare search queries initially triggered AIO in about 70% of cases. Health-related inquiries are now initiated in more than 80% of cases.

B2B technology inquiries started in May 2024 showing AIO results in about 30% of cases. Now those same queries drive AIO results nearly 50% of the time.

Financial queries that trigger AI reviews have increased from about 5% to 20% of the time. BrightEdge data shows that Google AIO coverage is growing and is predicted to cover an increasing amount of search queries in other topics, especially travel, restaurants and entertainment.

BrightEdge data shows:

“Finance shows the most dramatic trajectory: starting at just 5.3%, but projected to reach 15-20% by June 2025.

– Leads healthcare (67.5% in June)
-B2B technology: 33.2% → 38.4%, predicted 45-50%
– E-commerce: 26.9% → 35.1%, predicted 40-45%
– Emerging sectors that show dramatic growth:

Entertainment (shows, events, venues): 0.3% → 5.2%
Travel (destinations, accommodation, activities): 0.1% → 4.1%
Restaurants (dining, menus, reservations): ~0% → 6.0%”

BrightEdge explains that coverage of restaurant search queries was initially small, focusing on long search queries such as “vegetarian restaurants for groups”, but is now expanding in larger amounts, suggesting that Google is becoming more comfortable with their AIO results and is expected to be introduced to more search queries in 2025.

They explain:

“AIO has evolved from basic definitions to understanding complex needs by combining multiple requirements (location + features + context)

In 2025, expect AIOs to handle even more sophisticated queries as they shift from informational to actionable responses.

– Health care stable at 65-70%
– B2B technology/e-commerce will reach 40-50%
-The financial sector will grow from 5.3% to 25%
-Emerging sectors could see 50-100x growth potential
– AIO will develop from informative to action (reservations, reservations, purchases)
-Feature Complexity: 2.5x Current Level”

To take away

I asked BrightEdge for comment on what publishers should expect in 2025.

Jim Yu, CEO of BrightEdge, responded:

“Publishers will need to adapt to the complexities of content creation and optimization while relying on basic technical SEO to ensure their sites are seen and valued as credible sources.

Citations are a new form of ranking. As search and artificial intelligence continue to converge, brands need to send the right signals to search engines and AI engines to help them decide whether content is useful, unique and informative. In a multimodal world, this means schema tags about the publisher’s company, products, images, videos, overall site and content structure, reviews, and more!

In 2025, content, website structure and authority will be more important than ever, and SEO has a big role to play in that.

Key questions marketers need to address in 2025

  • Is your content ready for 4-5 layered intents?
    Can you match Google’s growing complexity?
    Have you mapped your industry’s intent combinations?

Key actions for 2025

The pattern is clear: Simple answers → context-aware rich answers!

  • Monitor intents: See what intents AIOs are serving for your space
    Query Evolution: Determine what new keyword patterns are emerging that AIOs are serving
    Citation Structure: Match your content structure to the intents and queries targeted by AIOs to ensure you get cited
    Competitive Intelligence: Track which competitive content AIO is selecting and why

AIOs don’t just display content differently – they fundamentally change the way users find and interact with information.

The data suggests that publishers are encouraged to create unambiguous content that directly addresses topics in order to rank for complex search queries. Careful monitoring of how AI reviews are displayed and what types of content are cited and linked to is encouraged.

Google CEO Sundar Pichai recently emphasized the increase in the amount of coverage handled by AI assistants like Geminiimplying that Google’s focus on AI, if successful, could begin to eat away at traffic volumes from the traditional search box. It’s a trend to watch out for and a wake-up call to tackle creating content that resonates with today’s AI search.

The AIO data source is from the proprietary BrightEdge Generative Parser™ i DataCubeXwhich regularly informs v BrightEdge AIO Guide.

Featured Image Shutterstock/Shutterstock AI Generator



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