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How ad buyers and sellers are placing their bets in 2025


Follow Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. Next in the series →

In a way, Las Vegas is the perfect backdrop for marketing and media executives to survey the state of the advertising market. Advertising is ultimately a gamble.

At this year’s Consumer Electronics Show in Sin City, brand, agency and media executives including Havas, Mastercard, NBCUniversal and Stagwell revealed where they’ll be placing their chips in 2025 – as well as the bets they expect to make this year. .

https://digiday.com/?p=565952



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