How American Brands Made $1.4 Billion in 2024

Omnisend analysis with more than 11 billion marketing news sent by American brands revealed:

• American brands made $ 1.4 billion In revenue from 8.5 million sales, set an average value of the order (AOV) for 2024 to 165 $.

• The brands sent 2.5 times more and 43% more SMS notifications than in 2023. The total of the adoption of these two channels increased by 68% year -on -year.

• 1 out of 3 people who click on an automated message will make a purchase compared to 1 out of 17 for regular planned messages.

• Automated E -mails managed 29% of sales, although they represented only 1.5% of the volume of e -mails. The same trend was recorded in SMS and push notifications, where the ratio was 18% to 7.5% and 21% to 4% respectively.

• The best sectors for the e-mail marketing rate click on the US conversion was health (13.44%), games (12.43%).

OmnisendThe leading marketing platform of electronic trading, released its annual marketing study of electronic trade and revealed how US brands used 11 billion e -mails, 172 million SMS and 87 million $ 1.4 billion In income from 8.5 million sales in 2024.

“Algorithms are changing. Data shays stop. As can be seen with tiktoku, the platforms are prohibited. The relying on third -party channels makes the brand vulnerable. On the other hand, the first -party channels leave the brands under the control of customers’ engagement, which is decisive for growing sales, ”says Greg Zabowicz, Sr. Omnisend electronic trade expert.

The report underlines the growing meaning of SMS and PUSH announcements as basic tools for marketing electronic trading. With 68% year -on -year adoption, these channels have proven to be highly effective for customer involvement.

“It is no surprise that the SMS continues to grow and brings results.” As a ubiquitous channel, including all generations and primary for many, its acceptance for brand communication was inevitable because textual habits have become the norm, ”says Zabowicz.

“Push messages are growing due to increased awareness and brands examining less competing channels. Unlike crowded, costly platforms such as social and paid search, the push site offers a cheap way to involve and convert shoppers. ”

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1 of 3 people who click on an automated message make a purchase

Automated e -mail¹ He managed 29% of sales, although they represented only 1.5% of the volume of e -mails. The same trend was recorded in SMS and push notifications, where the ratio was 18% to 7.5% and 21% to 4% respectively.

“If the marks neglect automated messages to this point, they must stop. The correct automated messages are a cheat code for increasing sales for the first time and repetition, ”says Zabowicz.

The best automation of the e -mail in 2024 were:

• “Back in Stock” – 60.43% open rate; 5.89% of the conversion rate.
• “Abandoned trolley” – 49.04% open measure; 2.34% of the conversion rate.
• “Welcome” – 32.43% open rate; 1.48% of the conversion rate.

“The backstage emails continue to dominate in terms of open rates, clicks and conversions. These reports are a form of social evidence – sold out once and people loved them – and naturally mediate the feeling of Fomo that generates sales, ”says Zabowicz.

Health and games were the most powerful industry for e -mail marketing

Health led 2024 with the highest degree of clicking on conversion to 13.44%, followed by games at 12.43%. Health remains the highest conversational industry for three years in a row.

Brands in the clothing industry had one of the highest open rates with an average of 36.46%. However, the percentage of people who opened the e -mail and clicked the link was the lowest in industries.

“For clothing brands, there is a challenge in converting attention to the event. The brands should spend time optimizing their e -mail templates by incorporating more social evidence, such as customer reviews and improved product images to make them more attractive, ”says Zabowicz.

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How can brands improve their marketing strategy for 2025?

To go further to go further, Zabowicz recommends:

• Use sending messages triggered by behavior. Use data to identify customer behavior formulas and send automated messages to key moments, such as subsequent measures after purchase or product recommendations. Personalization based on real -time events leads significantly better engagement and conversion.
• DIVE SMS and PUSH NOTICE. Combine e-mail, SMS and push notifications and create a multi-touchPoint Customer Journeys. For example, use SMS for instant alerts such as Flash Sales, E-mail for detailed product showcases and pressure notifications to remind the trolley at the last minute.
• Take advantage of social evidence and lack of lack. Include elements such as customer reviews, behind -the -scenes alerts, and low -stock announcements in the news. These tactics connect to Fomo and create confidence and encourage faster purchasing decisions.
• Analyze and specify regularly. Follow metrics such as open rates, clicks and conversion rates for each channel. Use this knowledge to use your strategies and focus on what leads to the highest value for your particular audience.