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How Brevity Is Winning Hearts


The less a person says they communicate, the better.

Shakespeare said: “Briefness is the soul of wit.” And in just six words, he emphasized why brevity affects communication.

I appreciate brevity in everything. Iconic one-liners match witty slogans, catchy choruses, witty responses and more.

But think about how true this is social media.

Ten years ago, I would take the time to write three paragraph journal entries, put up an “emo” picture, and get lots of engagement or at least a few reposts. In today’s fast-paced digital world, that is no longer enough.

Nowadays I hardly use Facebook or even X (Twitter) – enter threads.

Launched in July 2023, this text app created by the team behind Instagram is one of the newest social channels in the world.

With around 200 million monthly active users (MAUs), Threads has crept into the 10 Best Social Media Platforms.

Whether you’re looking for a potential new customer, want to spread awareness of your latest innovation, or simply want to share what you’ve been up to as a creator, here’s why, in my opinion, it works so well.

1. Short storytelling engages audiences on topics

While our screens load faster than ever, our attention spans are shorter.

According to dr. To Gloria Mark of the American Psychological Association:

“Thus, back in 2004, we discovered that the average attention span on any screen is an average of two and a half minutes. It got shorter and shorter over the years. So around 2012, we discovered that it was 75 seconds.

This is with logging techniques. This is the average. And then in the last five, six years we found that the average is about 47 seconds, and others have replicated this result within a few seconds. It seems to be quite robust.

Now, another way to think about this score is the median. Median means the central point of observation. The median is 40 seconds.”

I don’t know how fast you can read, but 47 seconds is not enough for me to read a well-written photo essay on the Internet. The same goes for video.

The shorter the story, the easier it is to grab someone’s attention.

This example it was only 17 hours old at the time of writing. However, it has already received 109 likes and 51 likes, with three reposts. If you untangle their thread, it’s pretty interesting from start to finish.

There is continuity because each “reply” to one’s own post builds on the first part of the post.

2. The power of brevity of topics

It’s not a hashtag. The vertically expansive, short style of Threads is further enhanced by a blue highlight feature called “Theme”.

neither said that you can only tag one topic per post, explaining “Why only one? Why only one? It makes it easier for others who care about that topic to find and read your post.”

And it seems!

The principle of brevity applies. There was a post that I inexplicably couldn’t get out of my mind, and it was in my native language (Filipino), but I lost it because I closed the app.

When I searched for the words “The last message of the youngest” (English translation: last message from the youngest sibling), the first result was the exact same post I was trying to find.

As someone who has exhausted all reverse search tools on other platforms, I was grateful that the app narrowed the search and was friendly to non-English speaking users.

The algorithm doesn’t just find your interests, it lets your interests find you.

Case in point, even Stephen King is a fan platforms. Funnily enough, lots of users use the theme feature (whether it’s highlighted in blue or not), and with any luck, The king will appear and answer.

Attracting attention through concise, impressive stories

Limited character count favors attention span. So if you decide to post five lines, each sentence should build on the previous one. X (Twitter) has a 280 character limit, while Threads has a 500 character limit.

But for me, brevity is not about the shortest sentence; it is a concise expression of ideas.

No distracting side stories. Assume your audience is smart – they don’t need a backstory if it doesn’t align with the purpose of your post.

Here’s one example. The analogy this poster made about lemonade stands, drive-thrus, and jazz parlors is tempting.

Readers can relate, and each point is concise, with the first point only consisting of four short sentences.

The art of continuous storytelling

What’s cool is that the platform supports seamless updates to your post, if you want to go back and update those who invested in it – like this one.

This update was created in response to a post I first read two days ago, and although I didn’t save it, it reappeared in my home feed.

It’s easy to reference the previous post because of the intuitive user interface and minimalist style.

Alternatively, you can also keep hitting the reply button on your own content to update it (my experience compared to TikTok and other platforms where your old content gets stale after it’s posted.)

Creating effective short stories on threads: tips and techniques

Hook opening

I suggest starting with “unpopular opinion” or inviting people to unravel your thread to discover why your thesis is true.

Or ask a honest question or open a discussion (address your target Threads audience, ask what your #1 tip is for something, or ask them to choose between this and that, and someone will probably get back to you).

Check this example out. The first line caught my attention and intrigued, I quickly absorbed the rest of the carousel post.

If you share good advice, the last part of your subject line could be your book or website.

Using the carousel

If you run a small business or sell art, templates, such as sequential updates or topic threads, are very useful to help create clear, engaging narratives.

Photo blogging Posting handwritten digital comments can also help attract views.

This fun example it immediately attracts attention because the answers are visually present on the carousel.

I love these beautiful carousels, such as this example and this how-to-lead.

Reading copy goes from top to bottom and images go from left to right. How simple is that?

Flawless entertainment

Try it yourself: According to Threadsif you squeeze both photos, it automatically connects them (at least on mobile).

Screenshot from thread, November 2024

Stay connected and real

I’ve also noticed that people don’t even have to have followers to get engagement.

I saw posts in German (like this one) and Spanish (this) appear on my home feed. Why? Because even though I didn’t understand the language, they posted something that interested me.

In this case, enjoyable gaming, an upcoming trip to Japan, and related subgenres like Japanese animation.

If you want to attract birds of the same feather to your Threads post, present a short, honest story that resonates.

More and more users now understand how authenticity on Threads it draws attention and creates posts that are vulnerable or raw – but honest.

this he was quite clever, as was this one. You don’t have to be like Oscar Wilde to be good at Threads. Even if you’re not naturally witty, be clear and concise.

Why short-form storytelling is important to the future of social media

Threads is not the first platform that is characterized by brevity and continuity. X (Twitter) and Reddit did it first. But in my experience, meaningful content shines on this platform.

First of all, I have no problem with ads. The desktop version also lets you view different feeds vertically as you scroll.

Not even on the desktop with categories pinnedScreenshot from the author’s thread, November 2024

It is faster than reading a newspaper, watching a documentary or turning the pages of a book.

Although they may not be as suitable for a deeper dive, social media platforms allow for more personalized and interactive content.

A post that took you five seconds to make could make you go viral too. Don’t forget emojis and abbreviations because, according to research:

These language changes included the removal of subjects and articles, the use of initials such as LOL (“Laughing Out Loud”) and BRB (“I’ll be right back”), as well as inventive spelling and punctuation such as “CU l8tr” (“See you later” ”) (Tagg, 2015).

Rather than suggesting a lack of proficiency in more conventional literacy skills, the researchers found that the conciseness of the texts required greater syntactic analysis and metalinguistic awareness (Kemp, 2010).

Short storytelling is a game of give and take as with any post, comments now prompt creators for ideas, responses beget more responses, and readers and creators alike stalk each other for possible clues to unanswered questions.

Keeping it short grabs attention and encourages users to act faster than ever.

Bottom line: embrace brevity for link building

Threads is a platform that gives back. It’s a unique outlet for personal short-form content – ​​and even long-form if you cut the copy into digestible snippets.

Some friends call it “healthy Twitter”, and I can see why.

My opinion is that people who have joined the platform have migrated from toxic name-callers to other platforms. (My educated guess is that X/Twitter’s rules less restrictivewhich causes more controversy.)

My advice is to keep this in mind: the spirit of community, the act of helping and being heard, seems to be stronger on Threads (at least for me). But don’t take my word for it; there are also many lively debaters in this app.

When you embrace brevity, you keep people’s attention spans in mind. Strangers and lurkers feel more compelled to read and respond.

Whether it’s a new customer, client or friend, there are new connections waiting for you to speak your mind.

More resources:


Featured image: Vitalii Vodolazskyi/Shutterstock



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