How Marketers Are Using AI to Work More Efficiently

AI changes the way people work – and merchants are first in harmony to benefit from benefits.

Marketing has always been the area of ​​transformation developing from orally to print, digital and now on the AI ​​strategies. Today, artificial intelligence is again transforming industry and offers tools that allow traders to automate and optimize their tasks.

While in 2023 the professionals only stressed on their feet, 2024 concerned adoption, with 65% of organizations now regularly use generative AIMost often in marketing and sales roles. It is no longer just a step with trends – AI brings results: 9 out of 10 merchants say automation helps them achieve their goals.

Let’s explore four key areas where AI transforms marketing and how to use it for more efficient work in 2025.

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AI in the marketing of content

Did you know that 68% of businesses see an increase in investment in content by using AI? While AI does not replace human creativity, it can significantly increase the process of creating content.

From generating initial designs to optimizing existing content for various platforms, AI marketing teams help create high quality content efficiently. It is not just a production of more content – it is a production of better content that resonates with the audience.

How to use it

1. The idea of ​​content:

AI can propose topics that are likely to resonate with your audience, and provide a constant stream of inspiration to make your content fresh and engaging.

2. Creating a proposal:

Once you decide what you want to write about, you can use AI to create suggestions. This accelerates the process of creating the content, as it is often easier to modify the concept than to write an article from scratch.

3. Contents reputeing:

When your content is ready, AI can help you turn it into different formats. For example, you can create a blog post and then turn it into -mail newsletter or LinkedIn post to extend the range of your content strategy.

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Ai in SEO

While the AI ​​is mostly known for generating content, it can also transform all aspects of SEO-EDE Simplified Research of Key Words after in-depth technical audits to focus on strategic decision-making.

AI excels in processing a large amount of data and providing recommendations based on samples, which means faster and more accurate knowledge for your SEO strategy.

How to use it

1. Research of keywords:

AI can help you understand the user’s intention, predict trends and provide keywords with greater accuracy. Tools like Semrush have incorporated into their AI product to give you exclusive adaptation information for your domain, such as the difficulty of personal words.

2. Internal connection:

Ask the AI ​​tools to find an internal interconnection for your website or blog by providing your sitemap. The tool will analyze your links and design pages where you can add internal links.

3. Technical SEO:

Simplified complicated tasks such as generating a diagram marking. Generative AI tools can create a code for you, which you can then copy and paste into your web page.

You have on social media

AI takes over social media from a very manual and time -consuming process for efficient operations based on data.

These innovations are not only for global brands and medium brands use AI to increase their social media strategies, create more engaging content and support stronger connections with their audience.

How to use it

1 .. monster and planning:

AI tools can generate branded content based on trend topics and interests of users and define times for publication when your audience is most active and involved.

2. Analysis of the audience:

Let AI analyze your data and find out trends and patterns in the audience behavior, for example, when your fans are most likely to involve what content they like to share and even the comments they leave.

3. Customer Service:

If you need to deal with the endless stream of customers’ questions, AI can provide 24/7 of customer service agents in the form of chatbot, ready to respond to questions every hour.

AI in advertising

AI has been part of the ad for some time. Every day this technique works behind the scenes and helps to decide which ads will show you on what you like and do online.

Traders in this area can also use AI to streamline their workflows and establish a more personalized connection with their target audience.

How to use it

1. Personalization:

AI allows you to quickly produce more variations of AD, allowing extensive testing and optimizing A/B. It also allows you to adapt advertising to individual preferences on a scale, leading to more efficient campaigns that resonate with the target audience.

2. Automation:

AI can be particularly useful in automating many manual campaign processes, such as audience analysis to create accurate segments and budget management and campaign analysts for further tasks.

3. Monitoring and optimization:

AI tools can constantly monitor key metrics and, based on these data, propose optimizations and identify opportunities for scaling success.

Future Marketing AI: Creativity meets technology

AI does not take over your role – think about it as a partner to help you achieve new heights. By far the replacement of tasks is set to create 12 million net new by 2025. The key is to find the correct balance between automation and expertise that allows you to focus on the strategy, while AI processes repetitive tasks.

Traders who will prosper are those who can adapt to these changes. Meet the driven AI tools that streamline your workflow to stay competitive. The latest edition of the Semrush product is also the new AI functionality, including potential forecasts of operation, SEO content, audience involvement in social media and more.

Stay flexible, continue testing new approaches, but never lose consideration of what matters most – providing the actual value for your users.

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