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How Much Does an Explainer Video Actually Cost? [New Data] - adtechsolutions

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How Much Does an Explainer Video Actually Cost? [New Data]


I was a teacher during the pandemic, which meant I had to become a pro at quickly creating explainer videos. If I could get away with it, I would hire someone to make my videos.

a person learns about the costs of an explainer video and then makes it

That was out of the question as a teacher with limited (okay, nonexistent) class budget. However, I was wondering: How much does an explainer video really cost?

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In marketing, you manage a variety of tasks throughout the day – from tracking social media campaigns to planning lead magnets to creating engaging explainer videos. This can be a lot, which is why outsourcing your tasks, especially video production, is popular.

In this post, I dig into the numbers to find out the cost of an explainer video. This way you can better plan your marketing budget and hopefully it will save you and your team time!

Content

What is an explainer video?

Before we talk about the price of an explainer video, let’s define it. An explainer video is a short clip that guides viewers through a topic. Brands typically use explainer videos to demonstrate how their product or service works and why it’s a useful resource for their audience.

Video is a great tool to raise awareness of your brand. Impressive 62% of consumers watch video content, such as unboxings, promotions or reviews, to learn more about the company.

Here’s a great example of an explainer video:

Creating short explainer videos can help your audience understand how your product or service can solve their specific pain points.

I mention “short” for a reason. The way the audience consume video changes. In the early days of YouTube, longer video content was popular. However, with the rise of TikTok and YouTube Shorts, audiences prefer short-form content.

The average human attention span is shorter than a goldfish, and it only lasts 8.25 seconds. Here’s why 83% of retailers we suggest that video content be shorter than 60 seconds. The longer you run the risk of losing your audience. Additionally, 71% of marketers say shorter videos have a higher ROI.

So it’s safe to say that adding short explainer videos to your content rotation is a good idea.

How to make an explainer video

During the pandemic, I learned that in order to keep my students’ attention, I needed to create short, engaging explainer videos. This meant studying and sharing only the most important concepts related to my topics.

I hear you ask: Can you explain a concept in just 60 seconds?

Yes, you can. It just takes a little planning. Here’s how to create an explainer video.

1. Define your audience and the purpose of the video.

As a brand, you’ve probably already defined your target audience. However, for good measure, I’m including this as a first step as a general reminder. Study the exact audience segment you’re trying to reach with each video.

To create the most useful explainer videos, think about their questions and write them down. After creating a list of questions, choose one question for your explainer video. Answering one question will be the goal of your video.

2. Write the script.

I’m the worst in the world for losing my train of thought while recording a video. When I created a bunch of explainer videos for my students, I found it helpful to write a short script.

Your script can be a word-for-word explanation of a concept. Or if you’re good at conversation without saying “um,” you could use a bulleted list.

3. Plan your visuals.

Plan your visuals before shooting. The right visuals can increase engagement and help explain your points.

I have used slides as backgrounds in my videos to further explain the concepts. Using video technology, I could easily highlight or point out information, helping to draw attention to important points.

4. Consider the style of your video.

I have often created videos with a talking head, and the creator’s head is shown in the corner of the screen.

Fortunately, video editing apps give you options. You can easily create animated videos or talking head videos, both of which are very effective for explaining your content.

5. Record your content.

There are several ways to record your content. The most popular method is the camera, but I consider using microapps like Snippet creator be equally effective.

With Clip Creator, you can enter your script and create a presentation video in minutes. This saves time and, if you’re nervous in front of the camera, can help reduce stage fright. (But trust me, the more you are in front of the camera, the easier it will be!)

6. Spend time editing your video.

Raw video can be rough. Of course, this could be a problem for me since making videos is not one of my main skills. So, before you post your content to your social media feeds, take a few minutes to edit it. There are plenty of them editing software available online.

Editing helps make your video more professional, and certain editing elements can increase engagement. Shorter videos work well when interesting elements are added throughout the video, such as:

  • Catchy hook.
  • Transitions.
  • B-shot.
  • Sound effects.
  • Trending music.
  • Voice overs.
  • CTAs.

7. Review and publish.

Once you’re happy with your final product, take a few minutes to review it before publishing. I find it useful to walk away from a project and pick it up a few hours later. This helps me see my work with fresh eyes, making it easier to find content or editing errors.

When you’re ready, publish it to your marketing channels. Since a short video doesn’t give you much time, add your CTA in the description box. Your video description box can drive traffic to long-form content on that topic, such as a blog post or ebook, or to your landing page to increase conversions.

How long does it take to make an explainer video?

I’m not a mind reader, but I bet I know what you’re thinking. After reading the steps to create an explainer video, you’re probably wondering how much time it takes to create one.

In my experience, it took me several hours to create an explainer video. Let me be clear: my videos were not professionally produced. They lacked interesting changes and weren’t even very good, but they got my points across.

For brands that want to create educational content, it takes a lot more time than the few hours I would spend on my video content.

Actually, according to Yum Yum Productionscreating and editing a professional explainer video can take anywhere from two weeks to several months. Explain Ninja agrees with that too. According to them, the planning and production of the explainer video takes four to five weeks.

So if you’re using video as a marketing channel, chances are you’ll always have several videos in production. Outsourcing video content creation is beneficial and can save you time.

However, you’ll need to factor in processing time, which is why Yum Yum Productions and Explain Ninja say it can take a few weeks.

How much do explainer videos cost?

HubSpot recently surveyed more than 300 video marketing professionals to better understand how video supports their marketing efforts.

I found it interesting that 30% of those surveyed said they publish between 8 and 10 videos for their brand every month. Of these, 36% say they primarily focus on educational video content.

When you need to produce eight or more videos a month, it can quickly eat up your hours, as you will need to plan your content, write a script, shoot and edit. This is the reason why many marketers entrust video production to freelance video editors or agencies.

Our friends in Dismissal they surveyed more than 240 brands to get an idea of ​​how much an explainer video costs. Let’s take a look at what marketers say are the lows and highs of how-to videos.

Lowest price for explainer videos

Wyzowl found that some brands pay fairly 600 dollars for an animated explainer video.

The fact that you can get an explainer video for less than four figures is great news for startups.

However, if you do decide to work with a lower-cost agency, a word of caution: make sure you know total price of your video. Some agencies will quote a lower price, but then add additional costs, such as a voice transfer fee and a fee for each change.

Highest price for an explainer video

The highest price a brand has said it has paid for an explainer video is $250,000.

As you can see, there is a big contrast between the lowest and the highest price, which shows the diversity of the industry.

Agencies that charge more for their explainer videos are likely to appeal to enterprise-level companies with a generous marketing budget to play with and are happy to leave it to the professionals to ensure their product, brand or service makes a splash.

However, when you’re spending a large amount of money on an explainer video, it’s important to consider your ROI. While 90% of traders agree with it video gives them a good ROIthe more you invest, the harder it is to make a return.

How much can I expect to pay for my explainer video?

According to brands that participated in Wyzowl’s survey, the average price of an explainer video is 10,983 dollars.

When you consider all the costs involved in creating an explainer video:

This price seems right for the money (excuse the pun). Don’t let the sticker price shock you, though, especially if you’re on a tight video budget. There are ways you can save on explainer video costs, such as using AI microapps to reduce production costs.

Explainer videos with artificial intelligence

For brands looking to increase their marketing budget to video creation, AI has proven to be a cost-saving tool. Here’s how they use it:

  • 24% use AI to generate video outlines.
  • 21% use AI to create video scripts.
  • 36% use AI to enhance their videos with special visual effects.
  • 20% use artificial intelligence to create virtual avatars with human voice narration.

Microapplications like Snippet creator use AI to quickly turn a simple script into a video presentation.

cost of explainer video: screenshot of hubspot's AI video tool, clip creator

You can use ChatGPT for free to help you brainstorm, outline your videos, and write scripts. Then use Clip Creator to quickly generate a video slideshow.

Microapps significantly reduce the cost of explainer videos and can be more cost-effective than outsourcing your work. With the money saved by creating AI-generated videos, you can allocate that money to other video projects you need to find.

For example, video projects that require studio space, in-depth editing, or even an actor.

Explainer Videos: Valuable Content for Brands

It’s safe to say that a classroom budget during a pandemic would not allow me the ease of outsourcing video production. However, if I had access to the microapps, the price of the explainer videos would be more affordable. And I could have saved so much time!

Explainer videos are valuable content that helps increase your ROI and educate your audience. However, it doesn’t have to break the bank. AI microapps can help marketers quickly create branded content at a fraction of the cost.

Editor’s note: This post was originally published in March 2018 and has been updated for comprehensiveness.



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