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How Reviews Drive Local SEO Success [Webinar]


In today’s digital world, consumers increasingly rely on reviews to guide their choices, making trust a key currency for local business success. A bad reputation is the number one cause of poor SEO and marketing performance, and we have the tools to help.

Watch on demand as we uncover insights from November 2024 GatherUp survey of more than 1,200 Americans about their attitudes towards reviews and how they affect the customer journey.

We researched how agencies and SEO experts can increase consumer confidence, detailing where consumers look for reviews, why certain platforms are preferred, and the importance of recency and personalization in building credibility.

Our experts discovered:

Understanding consumer trust: Find out which review attributes – such as detail, authenticity and responsiveness – consumers trust the most and how they affect conversions.

Winning on the review platforms: Discover where consumers are looking for reviews and which channels are gaining traction.

Responding to reviews with impact: See how effective response strategies can turn a review from a complaint into a repeat customer opportunity.

With this analysis, you will gain useful insights to empower clients to leverage review behavior for a stronger, trust-driven local reputation strategy that drives growth.

We also discussed ethical considerations in review management, including the impact of AI responses, review verification and spam, and sharing best practices for balancing automation and authenticity.

You won’t want to miss it exclusive disclosure of this fresh data.

View the slides below or watch the full webinar for all the details.

Join us for the next webinar!

AI Curated SERPs and Views: How to Get Visibility in the New SEO Landscape

Join us for a session focused on AI Previews and SERPs curated by AI, where we’ll break down the latest developments. We’ll show you the biggest takeaways from STAT’s latest research and demystify this evolving topic practical tips that you can apply immediately.



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