How To Manage Old Content on a News Website

This template allows for a tin assessment, helping you that the priority of Date what content retains, updates or removed.

Benchmarking performance

After the end of scoring and before you remove any content, establish a a measure of performance By measuring key measuring data such as:

These basic data allow you to compare the performance after removal and evaluate whether changes are useful, neutral or harmful.

Beige comparisonYou fly blind. Comparisons after removal reveal whether to improve crawl efficiency, Visibility search moved or certain sections lost traffic. Use these insights to adjust the content removal strategy and make informed decisions.

Stakeholders communication

The removal of the content affects several teams – editor, marketing, seo, legal and compliance – with different views on what content is valuable or essential for retaining.

As Georgia Tan, a co -founder and a searches on Transfer the digitally keyadvises:

“Remember to include all stakeholders in deciding and maintain communication with clear during each phase. Make a clear articulate explanation of changes, such as the benefits of more engaged readers, improved SEO -A -II of increased subscriptions. “

Stakeholders alignment on removal priority ensures you:

• Do not remove valuable content prematurely
• Preserve the content critical for reputation of the brand or legal compliance
• To achieve the goals of SEO and user experience

Removal of technical content

Wiping the URL without a plan risk the loss of a valuable capital. The goal of removing content is not only to hit deletion, but to redistribute the property to strengthen the foundation of your site.