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HUMAN and Tollbit provide publishers with deep insight into AI scraping bots and transform bot traffic into recurring revenue by allowing authorized AI partners paid access to their content.
HUMAN Security, Inc., a leading cybersecurity company committed to protecting every step of a customer’s online journey by defending against bots, fraud and digital risk, announced its partnership with TollBit to protect against unauthorized AI scraping bots, enforce robots.txt guidelines and enable publishers to monetize their contents. This partnership provides content-centric businesses with unparalleled options for protecting their digital experience.
the announcement marks a new chapter of accelerated growth and innovation for HUMAN and TollBit, underscoring their joint commitment to defending against bots, mitigating unwanted content scraping and creating new monetization opportunities. HUMAN recently secured over $50 million in growth capital, furthering its mission to protect the integrity of online interactions, transactions and connections. Meanwhile, $24 million in Series A funding from TollBit supported the development of a seamless payment system that allows AI companies to pay for scraping. This latest collaboration leverages each company’s expansion momentum and combines their strengths to deliver industry-leading bot management and content monetization solutions for publishers, content creators and businesses worldwide.
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“We are excited to join forces with TollBit to provide advanced robots.txt enforcement for both known and unknown bots, while allowing authorized AI agents and data scrapers to seamlessly pay publishers for access to content.” said Apurva Joshi, Chief Product Officer at HUMAN. “With TollBit’s AI monetization infrastructure on top of HUMAN’s unique detection models, we continue to block malicious scrapers while enabling authorized AI agents to seamlessly pay publishers for access to content. This advances our vision and capabilities to mitigate, manage and monetize unwanted traffic, further enabling publishers to protect their digital content and unlock new revenue streams.”
“Scraping has skyrocketed with AI to a tipping point where it’s becoming unsustainable for websites,” said Toshit Panigrahi, CEO of TollBit. “TollBit is proud to integrate with HUMAN’s best-in-class bot management to support our mission to help content owners monitor, manage and monetize their data. Our integration extends the ability of websites to provide bot paywalls directly to known AI agents while mitigating sophisticated scraping bots that attempt to evade detection. Through this partnership, websites can better control access to content by AI agents and selectively allow them scalable access to their data for a fee.”
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HUMAN and TollBit together offer the following benefits:
Visibility and control over AI scraping agents: Provide detailed information about the scraping activity of AI agents so that publishers can make informed decisions on how to protect their digital assets, maximize the value of their content and control brand risks.
Advanced robots.txt enforcement: Enforce robots.txt directives for both known and unknown robots with powerful, granular policies to prevent unauthorized content scraping or summarization.
Generate recurring revenue from using AI: Seamlessly service a paywall that requires AI agents and other bots to pay for scraping. Enable publishers to manage enterprise-level partnerships with AI developers and create a consistent revenue stream.
Block unwanted scrapers: Reduce unauthorized bots while allowing paid AI agents access to publisher content without ads, resulting in reduced invalid traffic (IVT) reported by customers.
Adaptive learning: Create detection feedback loops to continuously monitor and flag AI agents across publisher content and web properties, improving real-time detection and response time.
