illumin Partners with Adsquare to Deliver Advanced Footfall Attribution, Bridging Online Advertising with Real-World Impact

Illumum Holdings Inc., Digital marketing leader is enthusiastic to introduce their latest integration in the platform Solution of ADSQUARE measurement, providing data on the visit of the store directly on the Illumin platform to allow advanced leg assignment. This cooperation also strengthens merchants with everyday knowledge of how digital campaigns manage visits in stores and smoothly combine online involvement with offline results.

This integration represents an important milestone in the mission of illumin to simplify and strengthen the path of the consumer. By using adsquare PRIVAIT-ELECTIVE LOCATION INTROPLETraders can now access unrivaled transparency and make pedestrian traffic data to optimize their accuracy campaigns.

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Key benefits for advertisers:

• To improve campaign measurement: Exactly follow the pedestrian operation in the store to better understand consumer behavior.
• Complex Assignment of the Legs: Connect the knowledge of pedestrian operations to specific campaigns or the phase of customers’ journey within the Illumin platform.
• Robust outcome of performance: Take advantage of daily knowledge of daily performance to create agile optimization based on data.
• United Opinions: Integrate the visit to the Illumin’s intuitive platform smoothly to attribute the tactics of campaign and creative performance for a complete Omnicannel overview.
• First Privacy Privacy: Fully compliance with global personal data protection regulations (GDPR, CCPA), ensuring consumer confidence in providing action knowledge.

“We equip advertisers with a more complete picture of the customer’s trip by integrating solutions,” said Rachel Kapcan, Chief Product Director of Illumum. “This partnership increases our ability to provide special information and allows traders to optimize their strategies with certainty and clarity. It is a strong step forward to bridge the gap between digital connection and the impact in the store. ”

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“In ADSQUAR, we are dedicated to redefining marketing through our privacy intelligence and allowing platforms such as Illumin, offering robust, data -based solutions,” he said ” Maria BotelhoVP Global Partnership in ADSQUAR. “This partnership is an example of how our measurement solutions support the leading platform with precise, action knowledge about the foot and connecting online campaigns with visits to unmatched accuracy stores. Together with Illumin, we seize traders to optimize their strategies with confidence and bridge the gap between digital involvement and impact in the real world. ”

This cooperation also cemented the position of illumin as a transformation force in program advertising. From planning and implementation of campaigns to robust assignment, Illumin is offering a smooth solution for traders across industries, including retail industry, automotive industry, fast restaurants (QSR) and others.

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