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The first place a potential customer might hear about your brand could be from your social media, a passing ad, or even a referral from a friend. And if you’re one of the lucky ones, they might even look for your brand landing page looking for more.
Easy, right? You have them on your website, they will definitely buy them now! (Except it’s usually not that simple.)
If your landing page doesn’t represent the value of your service or product well enough, you could be losing traffic simply because your team’s UI/UX needs to change.
And it’s even harder to sell your brand when you’re selling a SaaS software service, where you can’t just present a tangible product, but instead need to highlight features and use cases on your website.
Luckily, today I’m going to walk you through some of the best SaaS landing pages I’ve come across, why each one is effective, and leave you with some inspiration for your own website. Let’s dive in.
Content
Elements of a great SaaS landing page
Some key components make up an effective landing page, here are a few your business should prioritize:
- Persuasive title: A strong, clear title that immediately communicates the main benefit or purpose of the software, grabbing the visitor’s attention.
- Social proof and trust signals: Security labels, privacy guarantees, or money-back guarantees that help reduce hesitation and reassure visitors about their decision to engage with the service.
- Features and benefits: A focused section outlining the main features of the software and the specific benefits they provide to users, often represented by icons or bullet points for clarity.
- Minimal navigation: A simplified navigation structure keeps the visitor focused on the key message and reduces distractions, often limiting options to only essential links.
- Prices and contact information: Users who may have questions or need additional information can easily access support or contact information. If applicable, a transparent pricing section explains the different plans and pricing tiers so potential customers understand their options.
- Clear call to action (CTA): Prominently placed CTA buttons that guide visitors to take the next step, such as “Sign up for free,” “Start your trial,” or “Request a demo.”
What Makes SaaS Landing Pages Unique?
SaaS landing pages are unique because they are specifically tailored to promote software services delivered over the Internet. Here are some elements that make them different:
- Focus on features and benefits: Unlike traditional product pages, SaaS landing pages highlight software features and the benefits they bring to the user, often related to productivity, efficiency or cost savings.
- Demonstration of experience: Because SaaS products are intangible and rely heavily on the user experience, these landing pages often include live demos, interactive elements, or video instructions to help potential users visualize how the software works.
- Subscription model promotion: SaaS products are typically sold on a subscription basis. Landing pages often include pricing models that illustrate different subscription levels, including details about the features available at each level.
- Conversion-oriented design: SaaS landing pages are carefully designed to quickly convert visitors into customers. This includes strategically placed call-to-action (CTA) buttons, such as “Start your free trial,” that are clear, engaging, and actionable.
- User testimonials and case studies: To build trust and credibility, these sites often feature testimonials from satisfied users or detailed case studies that demonstrate successful use cases of the software.
- Aspects of scalability: SaaS offerings are known for their scalability. Landing pages often emphasize how the software can grow with the business, adapt to different needs, and provide constant updates and support.
- Technical and industry-specific content: They often deal with specific technical aspects or industry challenges, speaking directly to an audience that is usually better informed about technology-related solutions.
- SEO and optimization of targeted traffic: These landing pages often use SEO strategies to attract targeted traffic inclined to seek digital solutions, further increasing conversion rates.
These elements combine to create a marketing tool uniquely suited to the SaaS business model, focusing on quickly, efficiently converting visitors into trial users or paying customers, while effectively communicating the value of SaaS products.
With all these qualities in mind, let’s review some of my favorite examples of successful SaaS landing pages.
Examples of SaaS Landing Pages We Love
- HubSpot
- Shopify
- Adobe
- Okta
- Squarespace
- Asana
- Zoom
- Bonterra
- Swings
- Infusion
- Jar
- Dropbox
1. HubSpot
Not to blow our horn, but we didn’t get it 228,000+ loyal customers without setting a cohesive look and value proposition.
What I like: HubSpot leads with trust and highlights the importance of this by showing a carousel of satisfied customers they’ve worked with. Plus, viewers who scroll down are greeted with real-world statistics on how they can expect HubSpot software to improve their goals through numbers like web traffic, inbound leads, lead generation, and more.
2. Shopify
Shopify is a SaaS e-commerce company, and its creative and packed landing page shows customers that it can support your business — no matter what business it is.
What I like: This landing page is dynamic in several ways. My eyes wander from a 3D checkout model to a scrolling chart of customer segmentation to a front-and-center video of entrepreneurs “building the next global empire.”
3. Adobe
Although we all know that Adobe has a large catalog of services, its SaaS landing page presents it in a vivid, fast and simple way.
What I like: Using phrases like “More art. Less work.” it relies on the value that Adobe provides, rather than directly listing the features, and even I wanted to learn more about the features that provide that value.
4. Okta
Okta is an identity and access management company, and that couldn’t be clearer than on its landing page.
What I like: The use of images that allude to fingerprint scanning and 2-step verification capabilities let potential customers know that they too can get quick and secure access to your website — even with the offer of a free trail to get started.
5. Squarespace
At first glance, you might think that Squarespace is a landing page for glass art? But when you know it’s actually a website builder, you can see how it paints a story for customers.
What I like: Squarespace prompts viewers to imagine a scenario in which they’d like to use its service with a strikingly colorful image of a glass artist’s work. I think this makes for a very effective landing page because the look and feel of the example website matches the setup we were shown.
Squarespace simply leads with a CTA that explicitly says, “Get started,” with no purchase required to get started—a unique, pressure-free introduction to the SaaS brand.
6. Asana
This SaaS company is a business management platform with a clean and clear landing page that encourages the customer to learn more about it.
What I like: Asana features its CTA front and center, along with the option for potential customers to request a demo, all above an informative video explaining its work management software. Pair that with a color palette that matches my wardrobe, I’m a little biased when I say I enjoy this SaaS landing page.
7. Zoom
One of the most popular video calling software programs available, and its landing page shows that the brand knows it.
What I like: This landing page wastes no time in drawing me in by introducing its capabilities and AI companions. Although almost everyone at work or in an organization knows the company name – they may not know all the actual applications.
8. Bonterra
Bonterra is a nonprofit social impact software, and its landing page highlights all the good it has done for various organizations and foundations.
What I like: The company leads the way with trust figures showing the number of “lives touched” through its software and years of work to improve its feel-good programs. This social proof and emphasis on ethical funding appealed to me, and I’m sure it will appeal to you too.
9. Swings
Gynger, the first AI-powered payments platform, makes technology payments easy, and its landing page is top-notch.
What I like: With its enticing shades of green and cool-toned yellow, the aesthetic and chic landing page for Gynger feels inviting. Combined with a carousel of compatible vendors, viewers get a clear view of what their financing technology might look like with the first click.
10. Infusion
This cloud-native SaaS platform simplifies investment management operations, and its landing page simplifies how to do it at the first click.
What I like: Leading with a good hook keeps readers interested, and Enfusion provides a detailed summary of the investment management operations it can provide to different clients.
11. Jar
Tarro provides AI technology to better serve restaurant owners with tools to manage phone orders, delivery, marketing — all showcased very well on its landing page.
What I like: The proof is in the pudding with Tarr’s SaaS landing page — or more so with its eye-catching statistics. Its opening headline sounds enticing, but when you look at the page and see the actual percentages of increased revenue, savings and order accuracy, it’s hard not to be interested.
12. Dropbox
Dropbox is a cloud storage service that lets users store, share, and access files without any extras — and its landing page lets users know just that.
What I like: Short and sweet is what I think when I see Dropbox’s landing page. Its opening statement outlines it as Dash for Business and shows an animation of how your business can sort and organize documents according to your needs. This site proves that you don’t have to be flashy to be effective.
Help your landing page reach your customers
There’s no one-size-fits-all formula for creating the most engaging SaaS landing page, but I hope you’ve found some inspiration and insight to help you tailor yours to your audience’s preferences.
