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Infinite Reality Raises $3 Billion; Moves Valuation to $12.25 Billion


Funds focused on accelerating platform-absorbing technology development and global expansion

Infinite reality (ir)the innovation company powering the next generation of digital media and e-commerce through augmented reality (XR), artificial intelligence (AI) and other immersive technologies, announced the closing of a $3 billion funding round from a private equity investor whose portfolio focuses on global technology investments and real estate. This substantial capital increase validates iR’s vision for the next generation of the Internet and represents a defining moment in the immersive technology sector. The investment recognizes the enormous opportunity in this fast-growing global market – predicted to reach nearly $1 trillion by 2030 – and enables iR to gain a critical share of that growth.

Today’s capital infusion exemplifies Infinite Reality’s unique approach to growth, built on meaningful and lasting relationships with individual investors and family offices rather than conventional venture funding. This single-minded strategy has differentiated iR in the technology sector since its founding in 2019. And with this significant support, iR is uniquely positioned to accelerate the evolution of digital engagement, providing businesses and creators with an unprecedented set of tools and advanced data capabilities to create immersive experiences that redefine connection audience in the digital world.

“While we are thrilled that our ability to secure this level of funding validates our mission to build an immersive experience platform that will power the next generation of the web, we are absolutely thrilled to share this news with our customers: businesses around the world. ” said John Acurto, co-founder and CEO of Infinite Reality. “Being able to give them a platform where they can not only create a great immersive experience, but one where they own their data, own their customers, own their experience, means the world to Infinite Reality—and to me personally.”

“This fundraiser allows us to continue investing in our customers who strive to be active participants in today’s technological advancements,” continues Acurto. “Simply put, we enable them to seamlessly transform their existing 2D website into an immersive space and add the power of artificial intelligence to optimize sales and ultimately their bottom line. In our world, brands and creators are not just participants, but true architects of their digital destiny, with complete control over their relationships with customers and data. This strategy requires investment in exceptional talent, breakthrough technology and, above all, an unwavering commitment to our customers.”

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With this significant biggest game, Infinite Reality looks to continue to build on the many initiatives it launched in 2024, including making acquisitions, major partnerships and product launches. The company’s trajectory to date has been marked by bold moves that have significantly expanded its global footprint and technology capabilities, establishing it as a category leader. This is evidenced by several milestones announced in the past year, including:

  • Signing a five-year contract with Google Cloud. Not only will this alliance enhance immersive digital experiences using AI and spatial computing, it further strengthens iR’s ambitious product roadmap and expansion plan.
  • Significant expansion of iR MENA presence through public and private sector partnerships. This rapid growth is highlighted by a number of high-profile collaborations, including the development of advanced digital twin technologies for practical applications such as interactive training and security demonstrations for the UAE Ministry of Finance, as well as the recent unveiling of DMCC’s digital twin cryptocurrency. Center. The momentum will continue to build with upcoming major projects across the region including Saudi Arabia, Qatar and other countries, including initiatives by government entities, tourism authorities and leading property developers.
  • The landmark $450 million purchase of Dubai Landvault (now iR Enterprise), which has built over 1.2 million square feet of virtual experiences for countless major brands including Mastercard, Standard Chartered, Hershey, the Cannes Lion-winning Heineken campaign. an activation with Hershey at Decentraland and an innovative World of Women experience at The Sandbox.
  • Closing several acquisitions, including the $250 million acquisition of Drone Racing League, the $75 million purchase of Ethereal Engine, Action Face and Stakes. These deals strengthened iR’s capabilities in computer vision and spatial web technologies, gaming, robotics and more.
  • Continuing the partnership with Warner Bros. Discovery Sports, including the launch of the FIM SGP-VERSE app, the world’s first socially interactive and fully immersive racetrack with features such as customizable camera feeds, an exclusive drinking news feed and on-demand video content.
  • The continuation of iR’s long-standing collaboration with Pairpoint, Vodafone and Sumitomo was on display in Dubai at GITEX Global 2024, the world’s largest technology and startup event. The exhibition marked the third successful joint venture between the two companies and saw Infinite Reality lead the development of a unique mixed reality (MR) experience that seeks to redefine digital interaction.

In a statement shared on behalf of their client, investor Michael Sullivan of law firm Ashcroft said: “Our client has made and evaluated several investments in the technology sector. What drove this investment was not just John’s stated vision for the product itself, but his commitment to giving customers ownership of their data. As everyone understands, it’s a critical time for businesses of all sizes to own their data, customers and intellectual property as AI gains momentum in the marketplace. Recognizing the importance of scalability and mass marketability, our client was particularly impressed with what it sees as iR’s revolutionary product that caters to individuals and artists looking to build their brand image with immediate global reach while serving a clientele from small businesses to corporates of the Fortune 500. Our clients believe that this investment underscores a fundamental shift towards empowering users and redefining ownership in the digital age.”

Key areas where iR will leverage the key investment include further feature development for its no-code SaaS product iR Studio, which launched in public beta earlier this year. This solution directly provides brands, creators, and developers with the tools to create and deploy immersive projects that aim to democratize access to XR by making it easy to create and widely available for consumption via the web. Through the proprietary iR engine and the addition of AI assistance, iR Studio customers will soon be able to easily publish 3D websites and access augmented data, ultimately driving improved e-commerce conversion rates and other valuable business metrics.

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In addition to the software investment, iR will continue to implement its infrastructure plan, namely a public-private partnership with the city of Fort Lauderdale, Florida, and the construction of iR’s new global headquarters in the Sunshine State. Initiated by the acquisition of more than 60 acres of previously abandoned property, the ambitious project will revitalize the former Superfund site into a state-of-the-art innovation center. In September, Fort Lauderdale Mayor Dean J. Trantalis said, “This landmark development underscores iR’s strategic vision for Florida as the emerging epicenter of next-generation Internet technologies.” The complex is expected to create thousands of new jobs and serve as a catalyst for technological advancements in a variety of industries industries. With support from this latest round of funding, the development reinforces Florida’s position as a new frontier for digital innovation and iR’s commitment to building tomorrow’s internet infrastructure. For more information on this project, visit theinfinitereality.com/florida.

“This transaction is in the form of net equity and no debt or restrictive covenants have been entered into. The investor explored many opportunities, but ultimately bet on our vision, mission, strategy and team,” said Amish Shah, Co-Founder and Chief Commercial Officer of Infinite Reality. “It’s not just a vote of confidence, it gives us the firepower to grow at warp speed through continued innovation, acquisitions and global go-to-market activity. The unique nature of this partnership gives us full freedom to realize our vision exactly as we intended.”

Today, Infinite Reality is poised to accelerate the global adoption of immersive technologies across industries and use cases. iR’s expanded capabilities and robust financial foundation cement its role as the definitive platform for the immersive web.



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