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After creating a “examination” Primary focus metric for creatives last AugustInstagram now adds some new Metrics associated with views to help the reconstruction of the creative to improve in the right elements.
First, as you can see in the first picture above, Ig adds a new “display speed rate” metric, which will show you what percentage of your viewers viewed outside the first three seconds of your clip.
As you can see, the display speed shows a comparison of the performance of this video as opposed to your average retaining, which could help run your planning. You can also filter the list of followers and non-praznins, adding further insight.
Understanding the way viewers look at is a key consideration, because as Instagram has recently shared, “viewing time” is now The primary initiator of an Instagram reach.
As such, the longer you can keep people watching your rings, the better the video will perform, which makes this new metric display a valuable indicator of your performance.
The second image above shows a more detailed view of “Views over time”, which provides another comparison of video performance among followers and non-prizes.
Again, it will provide more understanding of what he does and what is not, in your clips, and allow you to focus on the basic elements that run better performance, both in your established audience and newcomers to your content.
Finally, Instagram also added a new element of advice as part of a performance review for your video clips, which will also provide you with comparative information about the performance of each clip.
The notes are designed to give you a rapid insight into the comparative performance of your clips, which could also help direct your decisions about content moving forward.
These are some handsome supplements that will improve focus on views as key metrics. And they could also allow you to expand the reach and resonance of the audience, showing you what you are doing properly and wrongly in the video content process.
Handsome pointers. You can find out more about Instagram of measuring data here.