Instagram Adds Transparency Labels to Business Chats

After the introduction of business conversations in Messenger last AugustThe target now also implements the same on Instagram, with the new stickers now presented in the application.

As you can see in this example, the business chats on Instagram will now include the “Business Chat” mark in the main tape of the title, while there is a new “business chat and your privacy” shortcut. Which, when touched, will display another display of the explanator above.

This will add additional transparency to your conversations and ensure more awareness of conversations with commercial entities and how such data can be used subsequently.

According to Ig:

“As part of our transparency dedication, we have added to Instagram” Business Chat “to distinguish them from personal chats. We also bring at a reach of more information on how we can use business messages to improve their experience, such as better time of response and personalized ads . An update is not a change in our privacy rules and does not apply to personal messages with friends and family. “

The main intention is to clarify that while the extreme encryption is performed all personal conversations at MessengerBusiness chats will continue to see information divided by the target and the company itself, which could then be used in future targets of ads and marketing purposes.

Basically, the target wants to ensure that people know that when they communicate with the company at Messenger, they will not have the same privacy as when they communicate with friends.

It is an easy addition, but it is important, ensuring that users understand the level of privacy of data and how information they are sent to be used in the target systems.

Instagram says that it started to start these stickers on all business conversations in the application, and the markings soon appear in all talks about DM.