Jamie Lee Curtis Forces Meta to Remove Deepfake Ad - adtechsolutions

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Jamie Lee Curtis Forces Meta to Remove Deepfake Ad


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Ad with the false version of Jamie Lee Curtis was demolished from the meta platform May 12 after the actor publicly criticized the company and his executive director Mark Zuckerberg.

The video, created by artificial intelligence (AI), used old shots from the news interview and replaced his true voice with a speech that generated AI to promote the product with which she had nothing to do with.

Curtis said it was first tried to handle the situation privately by reaching out to Meta and Zuckerberg. When she didn’t get an answer, she went public with Post on InstagramMarking Zuckerberg and writing: “He came to this Zuck.”

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She also stated that she did not allow permission to use her picture or voice in the ad.

Clip Used material from last MSNBC interview recorded during wild fires in Los Angeles. That changed her original words to a message that promotes something she never supported. Curtis wrote on Instagram:

This (wrong) use of my paintings … with new, false words in my mouth, diminishes my options to actually speak my truth.

Meta did not publish a public response but the company’s representatives said diversity The video was demolished.

Later, Curtis shared another post on Instagram that confirmed that the ad had been removed. “That worked! Yes the Internet! The shame has its value!” She wrote.

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