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Leading research technology startups from India
Per Insight platforms
- Qualitative research
- User Experience (UX) Research.
- Survey research
- Customer research
- Packaging research
- Brand research
- Research management
- Qualitative distance research
- Innovation research
According to India Brand Equity Foundationas of October 2024, India ranks third in the world among the most desirable locations for technology investment, demonstrating its significant progress in innovation. The country’s technology spending is projected to reach approximately US$54.5 billion (Rs. 4.49 trillion) by 2027 and currently ranks 40th on the Global Innovation Index 2023, up from 81st in 2015. Meanwhile innovations and successful startups are dozens of research technology tools, some of which we will explore below.
The Indian government is supporting the rapidly growing startup ecosystem, which has grown from 350 startups in 2014 to 139,018 by May 2024, by promoting research parks and business incubators.
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Here is a non-exhaustive list of the leading research technology tools from India in no particular order:
Entropic Tech
Entropicbased in Bengaluru, India, provides behavioral insights using artificial intelligence to understand human emotions, facial expressions, eye movements and voice tones. Products include Decode, a platform designed for emotion-driven consumer research used for a variety of applications, including marketing, product testing, and user experience analysis by assessing consumer behavior. Qatalyst is an integrated user research platform that offers moderated and unmoderated research and live web/app testing.
Entropic Tech
Entropic The technique provides behavioral insights by using AI to understand human emotions through the brain, facial expressions, eye movements and voice tonality.
Flowers
Flowersbased in Maharashtra, India, improves qualitative research processes for market researchers, agencies and companies involved in focus groups, in-depth interviews or ethnographic studies. The platform integrates video conferencing tools with advanced AI capabilities, such as ChatGPT, Claude and Gemini, and offers a secure “background” feature where clients can collaborate during live sessions, engaging in real-time insights discussions. Its automated transcription technology enables transcriptions in multiple languages, complemented by thematic analysis, summaries and AI-driven query functions.
Superficially Technical
Cursory Technologiesbased in Tamil Nadu, India, specializes in providing automated tools for quantitative and qualitative research through its flagship product Brisk. Using advanced artificial intelligence and machine learning, Brisk transforms Word documents into functional surveys, automates SPSS validation, ensures data accuracy and generates Quantum tables, reducing manual workload and increasing operational efficiency. Brisk also offers the generation of questions tailored to specific objectives, the ability to distribute to existing audiences or through its database, and AI-powered moderation to guide interviews.
Cursory Technologies
Cursory Technologies provides DIY and fully managed market research services for survey programming, data processing, quality assurance and more.
Knowledge of Excel
Knowledge Excel, headquartered in Delhi, India, offers market research and digital marketing analytics solutions, drawing on its expertise in virtual car clinics, e-commerce fusion and new-age choice modeling. The company provides services such as research programming, global data collection, data management, data visualization and research analysis. The platform provides real-time insights, data monitoring and performance analysis.
KnowledgeExcel
KnowledgeExcel provides end-to-end technology and services for survey research including programming, project management and data analysis.
Bulb
thelightbulb, from Maharashtra, India, is a “full-stack emotion AI” platform that provides advanced market research capabilities. It uses visual AI technologies, including facial coding and eye tracking, along with conversational AI tools for speech transcription, text sentiment analysis and audio tonality estimation, offering real-time emotion and engagement analytics for digital interactions. The tool is compatible with popular meeting applications that facilitate analysis.
bulb
Thelightbulb is an emotion and engagement analytics platform that uses computer vision and audio analysis to provide real-time insights for remote interactions.
Userology
Userologynow based in the US, originally founded in Gujarat, India, is an AI-moderated user research platform. It employs AI to automate the various stages of usability testing, from participant recruitment to data analysis.
The platform offers one-click setup, enhanced with AI-generated discussion guides, bias mitigation during live sessions, and instant post-test insights. Userology is focused on providing real-time insights through AI-generated reports and supports global participant recruitment.
Blocksurvey
BlockSurvey is a data collection platform that emphasizes user privacy and data ownership with end-to-end encryption. The platform is designed to enable confidential surveys without the use of ads, trackers or cookies.
BlockSurvey allows users to easily create and analyze surveys, without programming skills, and caters specifically to Web3 companies, providing features such as token-gated surveys across various blockchain networks.
BlockSurvey
BlockSurvey provides survey and form software with guaranteed end-to-end encryption to reduce the risk of data breaches.
Zoho survey
Zoho Survey, based in Tamil Nadu, India, is a survey creation and management platform. It contains a variety of question types and offers customization options, including support for multiple languages as well as real-time analytics. The platform offers pre-designed, customizable survey templates to meet the specific needs of different industries.
Zoho Survey allows exporting data in multiple formats, integrates with other data analysis systems and tools, and has filtering and segmentation options.
Zoho surveys
Zoho Survey is an online survey platform for market research and feedback.
SurveySparrow
SurveySparrow, which hails from Kerala, India, initially emerged as a platform focused on “chat surveys,” incorporating conversational elements to make surveys more engaging. It has since expanded into a comprehensive multi-channel experience management platform designed to collect feedback from multiple customer touch points.
SurveySparrow integrates with more than 2,000 platforms, and its solutions span key areas such as customer, employee, product, marketing and sales experience. SurveySparrow caters to industries such as healthcare, education, hospitality, market research, agencies and SaaS startups.
SurveySparrow
SurveySparrow is a software platform for conversational surveys and forms. Survey features include a variety of question types, templates, logic, and pipelines.
C5i
C5i provides AI & analytics that combine human perspectives with AI technology.
The company employs technical and business domain experts along with proprietary technology solutions for digital analytics, customer analytics/marketing analytics and consumer insights.
C5i
C5i provides technology and professional services at the intersection of human and artificial intelligence.
Insights reviewed
Insights reviewedbased in Mumbai, provides market research software, data and services, including dashboard, design management and reporting expertise, as well as a DIY survey and project management platform.
Insights reviewed has expertise in consumer insights, software development and cloud-based data collection and API integration.
Insights reviewed
Insights reviewed provides technology, data and services for research including survey design, audience engagement and data analysis.
India’s research technology market is experiencing significant growth, driven by a number of companies capitalizing on advances in artificial intelligence to transform the research landscape. As AI technology continues to evolve, these ResTech companies are well-positioned to pioneer cutting-edge solutions, improving data-driven decision-making across a variety of industries.
Author
Norbert Sari
Norbert (he/she) is an experienced storyteller, strategist and brand designer at Insights Space who leads the brand and marketing shop Rodeo13.
