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LinkedIn Adds New Elements to Campaign Manager To Improve Ad Performance - adtechsolutions

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LinkedIn Adds New Elements to Campaign Manager To Improve Ad Performance


LinkedIn has announced its final feature update to Campaign Manager for the year, with a range of new insights and targeting elements to help LinkedIn advertisers get the most out of their promotions.

For one thing, LinkedIn recently replaced the “Company Engagement” report with a new “Company” view, which now provides better insight into how other companies are engaging with your brand on LinkedIn.

According to LinkedIn:

“Ideal for marketers looking to improve their strategies, companies allow you to target your audience more effectively. With expanded filtering options and the inclusion of paid and organic metrics, you can customize your campaigns like never before. Plus, you can save your reports as audiences for future campaigns, making your marketing efforts more precise and effective.”

The updated report now includes extended date ranges for your data, up to 90 days, while there’s also more insight into paid and organic engagement.

It could be a handy complement to your existing data sources, helping you to more effectively target the right businesses with your reach.

An updated data-driven attribution report has also been launched, providing greater insight into how certain elements of your marketing efforts are impacting lead generation.

“[The report] it reveals the most impactful touchpoints in your customer journey, helping you understand which campaigns, ads and tactics are having the most impact.”

LinkedIn also added a new “Measurement Insights” tab that provides an overview of data about members, companies, campaigns and ad formats. LinkedIn says this will help marketers better gauge the business impact of their marketing efforts, without juggling between multiple tabs or reports.

Finally, LinkedIn is introducing “Qualified Lead Optimization,” which will allow marketers to tailor their campaigns to target leads that meet specific marketing or sales criteria.

“By connecting your CRM through CAPI, you can share examples of qualified leads and our optimization tool will find similar prospects. Perfect for marketers struggling with low-quality leads, this feature ensures higher conversion rates and reduces wasted spend by focusing on the high-quality leads most likely to convert.”

The updates are the latest for LinkedIn’s advanced ad platform, which uses AI and machine learning to improve targeting and deliver better results.

And with LinkedIn I also see increased engagementespecially with video content (Video views on LinkedIn are an increase of 36% compared to the previous year), there may be an expanded opportunity there, which could be a bigger consideration for your 2025 planning.

You can check out the full overview of Campaign Manager updates for LinkedIn here.



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